Senior Product Marketing & GTM Leader

TRL; Wokingham; On-site; GBP 90,000 - 120,000; Full time

Job summary

TRL is seeking a Head of Product Marketing to lead how our products and services are positioned, launched and taken to market. This is a senior marketing leadership role responsible for translating defined offerings into compelling market propositions that drive awareness, engagement and commercial success.

You will own the go-to-market strategy, launch planning, campaign execution and sales enablement for TRL's portfolio, ensuring every offering reaches the right audiences with a clear and

Qualifications

• Significant B2B product marketing or go-to-market experience in software, data, technology-enabled services or related sectors.
• Proven track record of taking products and services to market with measurable commercial results.
• Experience leading campaigns and launches across content, digital marketing, events, PR and sales enablement.

Responsibilities

• Translate offerings into market-ready propositions and buyer-focused narratives.
• Own go-to-market strategy, target segments, personas, campaigns and launch plans.
• Lead end-to-end launch campaigns and coordinate content, digital marketing, events, partner marketing and PR.
• Develop sales enablement tools, case studies, battlecards and value-based messaging.
• Monitor launch performance and campaign effectiveness, providing insights to leadership.

Skills

B2B product marketing

Go-to-market strategy

Campaign management

Sales enablement

Product launches

Cross-functional leadership

Job description

TRL is seeking a Head of Product Marketing to lead how our products and services are positioned, launched and taken to market. This is a senior marketing leadership role responsible for translating defined offerings into compelling market propositions that drive awareness, engagement and commercial success.

You will own the go-to-market strategy, launch planning, campaign execution and sales enablement for TRL's portfolio, ensuring every offering reaches the right audiences with a clear and