Brand Ambassador (Champagne and rosé)

Berkmann Wine Cellars LTD; Greater London; Hybrid; GBP 41,000 - 50,000; Full time

Benefits offered by this job

25 days annual leave

Company pension

Enhanced maternity/paternity pay

Employee Assistance Programme

Birthday bottle of wine

Job summary

Berkmann Wine Cellars is seeking a confident Brand Ambassador to represent our Champagne and Rosé portfolio across the UK trade. You will build brand advocacy, host tastings and dinners, and work with Sales and Marketing to drive volume and profitability.

This role is London-based with travel to suppliers and events as required. The ideal candidate has strong knowledge of the UK wine market, experience in FMCG or luxury brands, and excellent communication skills.

Qualifications

• Strong knowledge of the UK wine and drinks market across on- and off-trade.
• Experience within FMCG, luxury brands or the UK drinks industry.
• Excellent knowledge of rosé and champagne.
• An appreciation of French culture; fluency in French desirable but not essential.
• Experience developing consumer brands and portfolios.
• Commercial, entrepreneurial mindset with ability to close deals.
• Excellent communication, presentation and relationship-building skills.
• Ability to host events, tastings and dinners; engaging brand ambassador.
• Strong collaboration across sales, marketing and brand owners.

Responsibilities

• Develop and deliver engaging promotional and activation plans in the UK trade.
• Be a custodian of the brands, understanding heritage, wines, values and competitive landscape.
• Build relationships with customers and secure new listings while improving profitability.
• Spend significant time in the trade to understand the UK drinks landscape and consumer behaviour.
• Collaborate with Brand Marketing and Trade Marketing to create campaigns, events and experiences.
• Represent and champion the brands at tastings, dinners, events and customer activities.
• Host brand dinners and tastings and inspire customers.
• Work with Sales, Marketing and brand owners to meet objectives.
• Monitor brand performance and report insights for growth.
• Support creation of social media content from trade activity.

Skills

Wine market knowledge

FMCG experience

Luxury brands experience

Excellent communication

Presentation skills

French language (desirable)

IT skills (Microsoft Office)

Education

Degree-level education desirable

Tools

PowerPoint

Excel

Word

Teams

Job description

The Role

We are actively recruiting for a talented and passionate Brand Ambassador to represent our Champagne and Rosé wine portfolio. As the face of the brands, you will be a confident connector with an eye for luxury, and a passion for trends, which will allow you to actively build the brands’ profile and authentically drive advocacy within the trade. Joining the marketing team, you will be reporting into a Senior Brand Manager - covering the UK market. You will have the autonomy to bring your sales and marketing skills to life in trade to deliver upon your brands’ volume target. This role will provide you with an excellent opportunity to grow and develop your personal skillset, through effective training and commercial exposure that will build your standing within the wine industry.

We want ambitious, inspirational, and entrepreneurial Ambassadors, are you up for the challenge?

Key responsibilities, include but are not limited to:

• Develop and deliver engaging promotional and activation plans that bring brand strategy to life in the UK trade
• Become a true ambassador and custodian of the brands, developing an in-depth understanding of their heritage, wines, values, and competitive landscape
• Build strong relationships with customers and identify opportunities to secure new listings and open new accounts. Ensure you successfully increase volume and improve profitability to achieve your targets.
• Spend significant time in the trade, developing a strong understanding of the UK drinks landscape and consumer behaviour
• Work with the Brand Marketing and Trade Marketing teams to create innovative campaigns, events, incentives, and experiences that make our brands stand out and drive profit and volume
• Represent and champion the brands at tastings, dinners, competitions, events, and customer activities
• Host brand dinners and tastings, confidently engaging and inspiring customers
• Work collaboratively with Sales, Marketing, and brand owners to deliver commercial and strategic objectives
• Monitor brand performance, provide regular reporting, and identify opportunities for corrective action or further growth
• Support the creation of engaging social media content from trade activity and campaigns

What We Are Looking For

• Strong knowledge and understanding of the UK wine and drinks market, across both on and off-trade
• Experience within FMCG, luxury brands or the UK drinks industry
• Excellent knowledge of rosé and champagne
• An appreciation of French culture; fluency in French would be desirable but is not essential
• Experience working with and developing consumer brands and portfolios
• A commercial, entrepreneurial approach, with the ability to identify opportunities and successfully close deals
• Excellent communication, presentation, and relationship-building skills
• Creativity and the ability to develop innovative ideas that capture attention and drive brand recognition
• Confidence hosting events, dinners, and tastings. Acting as an engaging brand ambassador
• The ability to work collaboratively with colleagues, customers, and brand owners at all level
• Strong IT skills, including Microsoft Word, Excel, PowerPoint, and Teams
• A degree-level education is desirable

At Berkmann Wine Cellars, you will become part of an organisation that seamlessly combines tradition with innovation. You will have the opportunity to contribute to the development and success of some of the world’s most esteemed wine brands, while collaborating within a supportive and dedicated team that upholds the values of independence, professionalism, and integrity.

Working Pattern

This role is 37.5 hours per week Monday to Friday and whilst the core hours are 09:00 to 17:30 there will be some evening and weekend work required.

A valid passport is required as travel to vineyards and wineries may be necessary

Location

This role is primarily field based in London. We have offices based in York and London and there will be times when you are also expected to work from there. You will also be required to travel overseas to visit our suppliers.

We cannot consider your application if you do not have the legal right to work in the UK. Applicants must already have, or be able to obtain independently, the right to undertake this role in the UK by the proposed start date. You must also satisfy the required knowledge and experience criteria detailed above.

Closing Date

We encourage early applications — interviews may begin before the closing date.

Please note that should any suitable CVs be received whilst the advert is live then individuals will be invited to interview.

Offer

• A salary of up to £45,000 dependent on experience, plus a 10% bonus based on achievement of KPIs.
• 25 days annual leave (rising to 26 days after 5 years’ service and 27 days after 10 years’ service) plus bank holidays
• Company pension scheme
• Enhances Maternity and Paternity Pay
• Employee Assistance Programme
• A bottle of wine on your birthday and Berkmann anniversary

Equal consideration will be given to all candidates, irrespective of their gender, race, disability, marital status, religion, age or sexuality.

No agencies please – We thank you for your interest in working with Berkmann Wine Cellars, however, we have our own internal HR and Recruitment team who support our recruitment needs.

AI may assist with CV screening and shortlisting against objective criteria, but the output will be reviewed by an authorised manager or recruiter who remains responsible for the decision.

Strong knowledge and understanding of the UK wine and drinks market, across both on and off-trade, Experience within FMCG, luxury brands or the UK drinks industry,Experience working with and developing consumer brands and portfolios