Brand Activation Manager

Chelsea FC Plc; Greater London; On-site; GBP 50,000 - 75,000; Full time

Job summary

Chelsea FC plc seeks a Brand Activation Manager to lead development and delivery of activation across the club's commercial partnerships, with ownership of high-level partners. You will translate partner and Club objectives into campaigns that strengthen relationships, grow audiences and maximise value, working with Brand Activation Lead and wider marketing teams.

You will mentor Executives, drive consistent ways of working and contribute to the evolution of the function, while coordinating

Qualifications

• Experience in brand activation, partnership marketing, sponsorship or integrated marketing.
• Strong understanding of sponsorship rights and how to maximise value beyond contractual delivery.
• Strong project management and communication skills.
• Confident using data and insight to measure performance and improve activity.
• Collaborative leader with experience supporting or developing junior team members.
• Proactive, creative and comfortable working in a fast-paced, high-profile environment.

Responsibilities

• Own and lead a portfolio of partnerships marketing rights, developing season-long activation strategies.
• Ensure contractual rights are delivered to a high standard, contributing to partner satisfaction.
• Lead complex activation campaigns from planning through to delivery, coordinating internal and external stakeholders.
• Track activation performance throughout the season.
• Use data, insight and learnings to improve future activations and demonstrate partner value.
• Lead effective collaboration across Commercial, Marketing, Creative, Content, Social, Digital, Communications, Matchday and Insights.
• Take ownership of selected projects beyond the core partnership remit, including external collaborations and celebrity & talent opportunities.
• Share best practice and improve processes and ways of working across the Brand Activation team.
• Support, coach and develop Brand Activation Executives, providing clear direction and opportunities to take ownership.

Skills

Brand activation

Partnership marketing

Sponsorship rights

Project management

Data-driven

Leadership

Education

Degree in marketing or related

Job description

The Brand Activation Manager will lead the development and delivery of high-quality activation across a portfolio of Chelsea FC's commercial partnerships, with particular ownership of highest-level partnerships. The role will be responsible for translating partner and Club objectives into impactful campaigns that strengthen relationships, grow audiences and maximise value. Working closely with the Brand Activation Lead and wider marketing teams, the Manager will take ownership of partner strategy, activation delivery as well as additional marketing projects outside of partnerships. The role will also play an important leadership role within the Brand Activation team, supporting and developing Executives, driving consistent ways of working and contributing to the continued evolution of the function.

Partnership Strategy & Activation

• Own and lead a portfolio of partnerships marketing rights, developing season-long activation strategies.
• Ensure contractual rights are delivered to a high standard, contributing to partner satisfaction.

Campaign Delivery & Reporting

• Lead complex activation campaigns from planning through to delivery, coordinating internal and external stakeholders.
• Track activation performance throughout the season.
• Use data, insight and learnings to improve future activations and demonstrate partner value.

Collaboration & Projects

• Lead effective collaboration across Commercial, Marketing, Creative, Content, Social, Digital, Communications, Matchday and Insights.
• Take ownership of selected projects beyond the core partnership remit, including external collaborations and celebrity & talent opportunities.
• Share best practice and improve processes and ways of working across the Brand Activation team.

Team & Partner Management

• Support, coach and develop Brand Activation Executives, providing clear direction and opportunities to take ownership.
• Work closely with the other Brand Activation Manager to ensure consistency, collaboration and a joined-up approach across the team., To embody the club's BLUE behaviours (Brave, Lead, Unity, Edge) in the approach to work and interaction with others
• To adhere to the club's policies and procedures, including Health & Safety, Financial Authorisation, Confidentiality and GDPR.
• To act as an ambassador for diversity, equality, and inclusion, and demonstrate a positive commitment by treating others fairly in line with our Equality, Diversity & Inclusion Policy and reporting any acts of discrimination through appropriate channels
• To create a safe environment and act to protect all young people and vulnerable adults that are either in your care or attending club premises, and report any concerns to the Safeguarding Lead
• To report any misconduct or suspected misconduct to the HR Department.

Essential

• Experience in brand activation, partnership marketing, sponsorship or integrated marketing.
• Strong understanding of sponsorship rights and how to maximise value beyond contractual delivery.
• Strong project management and communication skills.
• Confident using data and insight to measure performance and improve activity.
• Collaborative leader with experience supporting or developing junior team members.
• Proactive, creative and comfortable working in a fast-paced, high-profile environment.

Desirable

• Educated to degree level or equivalent marketing qualification
• Experience in sport, entertainment, or lifestyle marketing
• Knowledge of international fan engagement and global brand building

Equality, Diversity & Inclusion Statement

At Chelsea we recognise that the diversity of our people is one of our greatest strengths and we are taking positive action to ensure our existing colleagues and job applicants can fully be themselves and bring their own unique experiences and perspectives to Chelsea FC. This means giving full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Disability Disclosure / DBS Check and Child Protection

Chelsea FC is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.