BDM

Destiny Foods; Greater London; On-site; GBP 42,000 - 65,000; Full time

Job summary

Destiny Foods is recruiting a field-based Business Development Manager to grow our Southeast hospitality footprint, including hotels, restaurants, leisure venues and events. You will champion our premium ice cream range, build profitable relationships, and hit KPIs across a defined territory.

You’ll manage a portfolio of accounts, forecast demand, and collaborate with internal teams to convert opportunities into sustainable sales. A full UK driving licence and willingness to travel are required.

Qualifications

• Experience in foodservice sales or customer-facing roles in food industry.
• Passion for desserts and food service is essential.
• Strong communication and relationship-building skills.
• Enthusiastic, proactive and results-driven.
• Commercial awareness with ability to spot sales opportunities.
• Self-motivated with excellent organisation/time management.
• Ability to manage a portfolio of customers independently.
• Strong interpersonal skills for long-term relationships.
• Good IT skills including MS Office.
• Hold a full UK driving licence and willingness to travel within the territory.

Responsibilities

• Drive sales and margins to meet targets.
• Proactively seek new customers and build partnerships.
• Manage a portfolio of existing accounts and grow profitability.
• Provide accurate customer forecasts for planning.
• Introduce premium ice cream to customers.
• Follow up on leads from the internal sales team.
• Maintain strong customer relationships and loyalty.
• Collaborate with other teams and share product knowledge.
• Provide timely reporting and updates.
• Represent Destiny Foods at trade shows and events.

Skills

Foodservice sales

Sales & relationship building

Communication

Self-motivated

Commercial awareness

Independent work

Interpersonal skills

IT skills

Full UK driving licence

Tools

CRM systems

Microsoft Office

Job description

About the Company

Destiny Foods is one of the UK's largest manufacturers and distributors of frozen desserts and specialist patisserie. As part of the La Compagnie des Desserts Group, we pride ourselves on delivering innovative dessert solutions to a wide range of clients across the foodservice sector.

Job Purpose

The purpose of this role is to grow our business within the Southeast area focusing on the hospitality sector including hotels, restaurants, leisure facilities, sporting venues and event caterers. You’ll be championing our exciting range of products, working closely with existing and potential customers to boost profitable sales, build lasting relationships, and achieve your KPIs.

Key Responsibilities

• Driving initiatives to hit (and exceed) sales and margin targets.
• Proactively seeking out new customers and creating strong, long-term partnerships.
• Managing your own portfolio of existing accounts- maximising their potential and profitability by introducing them to our full range of products.
• Providing accurate customer forecasts to support planning across the business.
• Introduce premium ice cream to our existing customers.
• Following up on leads given from the internal sales team.
• Manage the relationship with the customer to ensure all opportunities and queries are managed to retain the customers long term loyalty.
• Collaborating with other BDMs, Internal Sales, and Customer Services- sharing your expertise and supporting on product application and brand awareness.
• Provide accurate reporting and information within the correct timeframe.
• Representing Destiny Foods at trade shows and events as required.

Skills, Knowledge & Experience

Essential:

• Experience selling into the foodservice sector or a customer-facing role within the food industry.
• A passion for food – and of course desserts – is essential.
• Strong communication and relationship-building skills.
• Enthusiastic, proactive, and results-driven.
• Commercial awareness with the ability to identify and develop sales opportunities.
• Self-motivated with excellent organisational and time management skills.
• Ability to work independently and manage a portfolio of customers.
• Strong interpersonal skills with the ability to build long-term relationships.
• Good IT skills, including Microsoft Office applications.
• Full UK driving licence and willingness to travel within the designated territory.

Desirable:

• Experience within the bakery, dessert, frozen food, or wider food manufacturing sector.
• Existing network of contacts within foodservice, hospitality, or catering.
• Experience using CRM systems and sales reporting tools.
• Commercial chef background with a strong understanding of foodservice operations.
• Experience attending exhibitions, trade shows, and industry events.
• Creative mindset with the ability to identify new commercial opportunities.
• Confident presenting products and concepts to customers and prospective clients.

Standards & Expectations

• Take responsibility for personal performance and actively develop the skills and knowledge required to fulfil the role effectively.
• Contribute to the delivery of high-quality products and services that meet customer expectations and support business success.
• Uphold the organisation's values, behaviours, and standards of conduct, promoting a positive and professional working environment.
• Comply with all health, safety, wellbeing, quality, and food safety requirements, taking responsibility for your own actions and supporting colleagues.
• Support environmental objectives by following sustainable working practices and using resources responsibly.