Brand Manager

Bright Blue Foods Limited

Hull and East Yorkshire

On-site

GBP 50,000 - 65,000

Full time

14 days+

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Benefits offered by this job

Competitive salary

Pension

Life Assurance/Death in Service

Benefits Hub access

Discounted surplus food

Job summary

BBF Limited in Hull is seeking a Brand Manager to lead the development and growth of its branded portfolio, working across Sales, NPD, Technical, Operations and Finance. You will build consumer propositions, define brand strategy and manage launches to drive commercial growth.

The role is hybrid, with the chance to shape brand positioning and drive performance across multiple channels. A strong background in FMCG and practical analytics will be essential.

Qualifications

Experience in brand management, marketing or category management.
Strong commercial awareness and understanding of FMCG markets.
Experience launching products and managing brand plans.
Ability to analyse data and translate insights into action.
Excellent project management and organisational skills.
Strong communication and stakeholder management abilities.
Proficiency in Microsoft Office and marketing analytics tools.
Desirable: experience in food/beverage/FMCG manufacturing; CIM qualification or marketing degree.

Responsibilities

Develop and implement brand strategies aligned to company growth objectives.
Define brand positioning, architecture, values and consumer propositions.
Identify opportunities to build a differentiated branded portfolio alongside the existing own-label business.
Create annual brand plans with clear objectives, budgets and KPIs.
Act as brand guardian, ensuring consistency across all touchpoints.
Build deep understanding of consumers, customers, competitors and market trends.
Analyse category performance and growth opportunities.
Conduct consumer research and translate insights into recommendations.
Lead branding, proposition development and launch planning for new products.
Develop and manage innovation pipelines aligned to priorities.
Partner with Sales to establish growth plans across channels.
Develop compelling selling stories and brand activation plans.
Monitor sales performance, profitability and ROI.

Skills

Brand management

Marketing

Category management

Data analysis

Project management

Communication

Stakeholder management

Microsoft Office

Education

CIM qualification or marketing-related degree

Tools

Marketing analytics tools

Job description

Brand Manager

Competitive Salary

BBF Limited

Hull

Hybrid

About the role

The Brand Manager will lead the development and growth of the company's emerging branded portfolio, creating compelling consumer propositions that complement our established own-label manufacturing business.

Working cross-functionally with Sales, NPD, Technical, Operations and Finance, the role will identify market opportunities, develop brand strategies, manage product launches and build brand awareness within target channels. This is a hands-on position suited to an ambitious marketer who enjoys creating structure, building brands from the ground up and delivering commercial growth.

The successful candidate will act as the internal champion for branded growth, ensuring that consumer insight, category understanding and strong brand positioning underpin decision-making across the business.

Responsibilities of a Brand Manager at BBF

Brand Strategy & Development

Develop and implement brand strategies aligned to company growth objectives.
Define brand positioning, architecture, values and consumer propositions.
Identify opportunities to build a differentiated branded portfolio alongside the existing own-label business.
Create annual brand plans with clear objectives, budgets and KPIs.
Act as brand guardian, ensuring consistency across all touchpoints.

Consumer & Market Insight

Build a deep understanding of consumers, customers, competitors and market trends.
Analyse category performance, retailer dynamics and growth opportunities.
Conduct consumer research and insight projects to support strategic decisions.
Translate market intelligence into actionable recommendations.

Product Innovation & NPD

Work closely with NPD teams to develop products that meet consumer needs and support brand growth.
Lead the branding, proposition development and launch planning for new products.
Develop and manage innovation pipelines aligned to strategic priorities.
Evaluate product performance and identify opportunities for continuous improvement.

Commercial Growth

Partner with the Sales team to establish brand growth plans across retail, wholesale and other relevant channels.
Support customer presentations, category reviews and new business opportunities.
Develop compelling selling stories and brand activation plans.
Monitor sales performance, profitability and ROI against objectives.

Marketing & Activation

Plan and execute integrated marketing campaigns.
Develop packaging, digital content, POS materials and promotional activity.
Manage external agencies and suppliers where required.
Increase brand visibility and engagement through appropriate marketing channels.
Measure effectiveness of campaigns and optimise future activity.

Cross-Functional Leadership

Collaborate with Operations, Supply Chain, Technical, Finance and Commercial teams to ensure successful delivery of brand initiatives.
Build internal understanding of brand-led growth and consumer-focused thinking.
Influence stakeholders and drive alignment around brand priorities.
Support the development of branded business processes and best practices.

What we are looking for

Essential

Experience in brand management, marketing or category management.
Strong commercial awareness and understanding of FMCG markets.
Experience launching products and managing brand plans.
Ability to analyse data and translate insights into action.
Excellent project management and organisational skills.
Strong communication and stakeholder management abilities.
Proficiency in Microsoft Office and marketing analytics tools.

Desirable

Experience within food, beverage, personal care, household or FMCG manufacturing.
Experience working with both branded and private label products.
Knowledge of retailer environments and category management principles.
Experience managing agencies and marketing budgets.
CIM qualification or marketing-related degree.

Who are BBF Limited?

BBF Limited are one of the UK’s leading ambient cake and chilled dessert manufacturers of retailer own label, licensed and branded cakes, supplying recognisable major retailers across the UK and European market.

Our team of experts develop and manufacture a wide range of high-quality ambient cake products across several different categories including celebration cake, mini rolls, mince pies, fruit pies and a wide range of chilled desserts including cheesecake, crumbles and sponge cakes. These include mince pies, celebration cakes, slab cakes, cupcakes and many more!

We are passionate about our products and aim to put the customer at the heart of everything we do.

With recent investment and acquisitions taking us to nearly 1,400 direct employees, this is an exciting time to join BBF Limited! We are continually looking to grow, but we can only do that with exceptional talent across all levels and disciplines of the business. That is where you come into it!

On top of making some really tasty cakes and desserts, we do a lot of fun stuff too! Whether that be Christmas fun days, pancake-flipping competitions, Red Nose Day events or odd-sock days, you’ll be coming to work smiling.

What do you get in return?

Financial

Competitive salary
Pension
4x Life Assurance/Death in Service Benefit
Access to the company Benefits Hub
Access to ‘Company Shop’ – a discounted re‑distributor of surplus food and household products

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