New Business Development

Creed Foodservice Ltd; West of England; On-site; GBP 40,000 - 60,000; Full time

Job summary

Creed Foodservice Ltd is a leading UK foodservice wholesaler with depots nationwide, offering frozen, chilled and ambient products. This on-site Bristol-based New Business Development role focuses on identifying opportunities, building relationships, and managing the full sales cycle from outreach to contract.

You will conduct market research, present Creed’s range to decision-makers, and collaborate with internal teams on pricing and service solutions.

Qualifications

• Strong skills in New Business Development and Business Development to identify opportunities, build relationships, and secure new contracts.
• Proficiency in Sales and Business Planning to manage pipelines, forecast performance, and contribute to strategic growth initiatives.
• Experience in Account Management to ensure successful onboarding and long-term retention of new customers.
• Proven track record in B2B sales, ideally within foodservice, wholesale, or FMCG sectors.
• Excellent communication, negotiation, and presentation skills, with the ability to engage stakeholders at multiple levels.
• Strong analytical and organizational abilities, including competency with CRM systems and basic MS Office tools.
• Self-motivated, target-driven approach, with the ability to work on-site in Bristol.
• Valid UK driving license and willingness to travel to customer sites as required.

Responsibilities

• Identify and target prospective customers and generate new business opportunities.
• Manage full sales cycle from initial contact through contract agreement.
• Conduct market research and develop tailored proposals and presentations.
• Present Creed Foodservice’s product range and supply solutions to decision-makers.
• Build and maintain a strong pipeline; collaborate with pricing and service teams.
• Ensure smooth handover of new accounts to account management.
• Track performance against sales targets and contribute to business planning.
• Provide feedback on market trends to support continuous improvement.

Skills

New Business Development

Business Development

Account Management

B2B Sales

Sales Forecasting

Negotiation

Communication

Presentation Skills

CRM Systems

MS Office

Tools

CRM software

MS Office

Job description

Company Description

Creed Foodservice Ltd is one of the UK’s leading foodservice wholesalers, supplying high-quality, multi-temperature products and tailored solutions to a wide range of businesses, from independent operators to national groups. Guided by strong family values, the company is known for exceptional customer care, long-term partnerships, and a reliable, sustainable service. Creed’s focus on people and customers is recognized through multiple industry awards, including Best Companies Two-Star Status, FWD Foodservice Wholesaler of the Year, and the Diversity in Wholesale Award. With depots strategically located nationwide, Creed offers an extensive range of frozen, chilled, and ambient products, supported by expert teams who collaborate closely with customers. The company goes beyond supply, working as a partner to help customers succeed in a dynamic foodservice market.

Role Description

This is a full-time, on-site New Business Development role based in Bristol. The role involves identifying and targeting prospective customers, generating new business opportunities, and managing the full sales cycle from initial contact through to contract agreement. The New Business Development professional will conduct market research, develop tailored proposals, and present Creed Foodservice’s product range and supply solutions to decision-makers. Day-to-day responsibilities include building and maintaining a strong pipeline, collaborating with internal teams on pricing and service solutions, and ensuring a smooth handover of new accounts to the account management team. The role also includes tracking performance against sales targets, contributing to business planning, and providing feedback on market trends to support continuous improvement.

Qualifications

• Strong skills in New Business Development and Business Development to identify opportunities, build relationships, and secure new contracts.
• Proficiency in Sales and Business Planning to manage pipelines, forecast performance, and contribute to strategic growth initiatives.
• Experience in Account Management to ensure successful onboarding and long-term retention of new customers.
• Proven track record in B2B sales, ideally within foodservice, wholesale, or FMCG sectors.
• Excellent communication, negotiation, and presentation skills, with the ability to engage stakeholders at multiple levels.
• Strong analytical and organizational abilities, including competency with CRM systems and basic MS Office tools.
• Self-motivated, target-driven approach, with the ability to work both independently and collaboratively on-site in Bristol.
• Valid UK driving license and willingness to travel to customer sites as required.