B2B Subscriptions Marketing Executive – Hybrid London

Caselton Clark; Greater London; Hybrid; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Hybrid working

Private medical insurance

Wellness days

Job summary

Caselton Clark represents a leading B2B publisher recruiting a Digital Marketing Executive – Subscriptions for a hybrid role in London. The position focuses on owning campaigns from start to finish to grow audience and subscribers, across email, social and digital channels.

You'll manage social channels, create content and digital assets, build automated email campaigns, and report on performance to optimise engagement and lead generation. Salary up to £35,000.

Qualifications

• 1–2 years in subscriptions marketing (B2B).
• Strong social media and content creation skills.
• Experience with marketing automation and CRM (Pardot or Salesforce).
• Proficient with Canva for design tasks.
• Excellent written communication and strong organisational skills.
• Proactive with ideas to test.

Responsibilities

• Manage campaigns across email, social and digital channels to grow subscriptions.
• Maintain and grow social media channels and create engaging content.
• Build automated email campaigns and related workflows.
• Create digital assets and reports on performance.
• Collaborate with the marketing team to drive engagement and leads.

Skills

Social media marketing

Content creation

Written communication

Organisational skills

Proactive mindset

B2B subscriptions marketing

Tools

Marketing automation (Pardot/Salesforce)

Canva

Job description

Caselton Clark represents a leading B2B publisher recruiting a Digital Marketing Executive – Subscriptions for a hybrid role in London. The position focuses on owning campaigns from start to finish to grow audience and subscribers, across email, social and digital channels.

You'll manage social channels, create content and digital assets, build automated email campaigns, and report on performance to optimise engagement and lead generation. Salary up to £35,000.