Hybrid Digital Subscriptions Growth Specialist

The i Paper; Greater London; Hybrid; GBP 26,000 - 38,000; Full time

Job summary

The i Paper in London is seeking a marketing-minded professional for an entry-level to senior role. You will work under the Digital Subscription Marketing Manager, gaining hands-on experience across paid social, email, content, and brand campaigns, with a focus on subscriber growth and performance insights.

We value curiosity, energy, and a practical, can-do approach. Expect a varied mix of channels and projects in a supportive, fast-paced environment.

Qualifications

• Some experience in a marketing role, or a strong desire to build a career in marketing.
• Proactive by nature: you don't wait to be told, you get on with it and flag things early.
• Strong written English with copywriting and proofreading ability.
• Comfortable with data and performance dashboards.
• Curious, creative, and eager to learn.
• Interest in news, media or digital publishing.

Responsibilities

• Campaign Execution: support subscription, content, and brand campaigns across social, search, email, and print.
• Assist in shaping paid social strategy to grow subscriptions.
• Collaborate with design and product teams on planning and execution.
• Assist with newsletter and lead generation to feed subscriber pipeline.
• Assist with partnerships from setup to completion.
• Monitor performance against marketing metrics and budgets.
• Gather data and insights to identify what works and what needs improvement.
• Maintain The i Paper brand guidelines across activities.
• Assist with A/B testing on email, landing pages, and ads.
• Identify drop-off points in subscription journeys and escalate.
• Stay updated on platform changes and best practices.
• Monitor competitors and share relevant insights.
• Help build industry trend insights to guide strategy.

Skills

Proactive attitude

Social media instincts

Organised and detail-oriented

Strong written English

Data-driven mindset

Creative and visually minded

D2C/subscription experience

Multi-channel marketing

Email/paid social/paid search

News/media interest

Job description

The i Paper in London is seeking a marketing-minded professional for an entry-level to senior role. You will work under the Digital Subscription Marketing Manager, gaining hands-on experience across paid social, email, content, and brand campaigns, with a focus on subscriber growth and performance insights.

We value curiosity, energy, and a practical, can-do approach. Expect a varied mix of channels and projects in a supportive, fast-paced environment.