Marketing Executive

Caselton Clark; Greater London; Hybrid; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Hybrid working

Private medical insurance

Wellness days

Job summary

Caselton Clark represents a leading B2B publisher recruiting a Digital Marketing Executive – Subscriptions for a hybrid role in London. The position focuses on owning campaigns from start to finish to grow audience and subscribers, across email, social and digital channels.

You'll manage social channels, create content and digital assets, build automated email campaigns, and report on performance to optimise engagement and lead generation. Salary up to £35,000.

Qualifications

• 1–2 years in subscriptions marketing (B2B).
• Strong social media and content creation skills.
• Experience with marketing automation and CRM (Pardot or Salesforce).
• Proficient with Canva for design tasks.
• Excellent written communication and strong organisational skills.
• Proactive with ideas to test.

Responsibilities

• Manage campaigns across email, social and digital channels to grow subscriptions.
• Maintain and grow social media channels and create engaging content.
• Build automated email campaigns and related workflows.
• Create digital assets and reports on performance.
• Collaborate with the marketing team to drive engagement and leads.

Skills

Social media marketing

Content creation

Written communication

Organisational skills

Proactive mindset

B2B subscriptions marketing

Tools

Marketing automation (Pardot/Salesforce)

Canva

Job description

Digital Marketing Executive -Subscriptions

Hybrid, London

Salary: up to £35,000

The company:

We're recruiting on behalf of a leading B2B publisher and membership business serving a fast growing international sector. Established more than two decades ago, they deliver exclusive news, insight and data to a senior readership, and have built a reputation as the voice their market turns to.

This is a great opportunity for a digital marketer who wants to own campaigns from start to finish and see the results of their work in audience and subscriber growth.

The role:

You'll sit within the marketing team, running campaigns across email, social and digital channels to drive subscriptions, engagement and leads. Day to day that means managing the social channels, creating content and digital assets, building automated email campaigns, and reporting on what is working.

Requirements & Key Skills:

• 1 to 2 years' experience within subscriptions marketing - B2B
• Strong social media and content creation skills
• Experience using marketing automation and CRM systems, such as Pardot or Salesforce
• Confident using design tools such as Canva
• Excellent written communication and strong organisational skills
• A proactive approach and ideas you want to test

What you get:

• Hybrid working from central London offices
• 24 days annual leave rising to 29, plus your birthday off
• Private medical insurance, a health cash plan and wellness days
• Travel to global industry events
• Enhanced parental leave and a company pension