B2B Sales Executive

Randstad CPE; Greater London; Hybrid; GBP 25,000 - 42,000; Full time

Job summary

Randstad CPE is seeking a Delegate Services Acquisition professional in London to manage VIP and paid delegates for live events. The role combines outbound calls and emails to drive registrations, delivering a premium attendee experience and encouraging year-on-year attendance.

You will be on the front line of the brand's delegate relationships, working to meet revenue targets and develop sector expertise that boosts conversion rates across a diverse portfolio.

Qualifications

• Identify relevant delegate prospects.
• Deliver persuasive case for ticket purchase.
• Build relationships to make events part of annual calendar.
• Meet and exceed delegate revenue targets.
• Develop expertise on agendas and issues of interest to delegates.
• Achieve weekly and monthly KPIs set by Head of Delegate Services Acquisition.
• Call and engage with prospective delegates to obtain registrations.
• Grow knowledge of key players and organizations in the sector.

Responsibilities

• Identify and qualify potential delegates for events.
• Persuade prospects to purchase tickets and registration.
• Foster relationships to encourage repeat attendance year after year.
• Hit weekly, monthly and annual revenue targets for your portfolio.
• Build sector knowledge to improve conversion rates.
• Meet KPIs for call time and dials outs as directed.
• Proactively reach out via calls and emails to secure registrations.
• Maintain awareness of key players to ensure high-value attendees.

Job description

Location: London, EC4M (hybrid working, 3 days on site)

About the company

My client is the global conferences and events division of a British media outlet that focuses on business and economic current affairs. Their mission is to bring global executive audiences the very latest in knowledge and opinion, and connect them to one another.

From unique experiences such as Weekend Festivals and The Global Boardroom to senior-level business summits, exclusive awards and online hourly webinars, their audiences regularly come back to discover the latest approaches and strategies, connect with peers and elevate business opportunities to the next level.

These Live events keep people connected and informed in an uncertain and constantly changing world. Using leading digital technology, they have now taken their content, global audience reach and engagement to a new level through a series of unmissable virtual events.

Whilst they are committed to remain a digital-first organisation, they also understand that some attendees are eager to return to in-person events again and soak up the experience of connecting with others. Some of their events feature in-person elements, in addition to their virtual formats, and are run in accordance with the latest health and safety and Government regulations and guidance.

The Role / Position Overview

• This role will operate on the front-line of the brand's relationship with key delegates Globally.
• You will be responsible for ensuring you consistently deliver the highest quality VIP & Paid delegates to events, in volume and type.
• You will use a combination of outbound calling and emails to reach prospects and register them for events.
• Of equal importance will be responsive and accurate customer services, ensuring that delegates are provided with a premium experience and are encouraged to return year-after-year.
• This role will form part of the Delegate Services Department, which forms a key part of the brand's 'Premium Experiences' strategy.

Requirements:

• Ability to identify relevant delegate prospects.
• Deliver a persuasive and compelling case for why they should purchase a ticket to the events.
• Build a relationship with delegates to the extent that they see the events as a key part of their annual calendar and come back year-on-year.
• Meet and exceed weekly, monthly and annual delegate revenue targets across your portfolio.
• Develop an expertise on the agendas and issues of interest to prospective delegates within your assigned sector, with a view to improving conversion rates.
• Achieve weekly and monthly KPIs including call time and dials outs, set by the Head of Delegate Services Acquisition.
• Calling and engaging with prospective delegates, providing a clear articulation of event proposition and obtaining new registrations.
• To grow an extensive knowledge of the key players and organisations within your assigned sector, with a view to ensuring you have the right people and seniority in the room.