B2B Performance Marketing Lead — ABM & Growth Engine

Nscale

Greater London

On-site

GBP 70,000 - 110,000

Full time

8 days ago

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Job summary

Nscale is seeking a Performance Marketing Manager to translate strategy into measurable demand across ABM and developer-focused channels. You will own execution on LinkedIn, Google Ads, YouTube, and other paid platforms, driving qualified engagement, pipeline, and account expansion.

You will work with Growth, Product Marketing, and Sales to unify creative, targeting and analytics into a seamless revenue engine.

Qualifications

Analytical mindset and data-driven decision making.
Strong stakeholder management across Growth, Product Marketing and Sales.
Ability to collaborate across functions to align creative, targeting and analytics.
Comfort with testing, optimising and scaling campaigns.

Responsibilities

Plan, launch, and optimise campaigns across LinkedIn, Google Ads, YouTube, and other paid channels.
Build structures to support ABM and developer-focused audiences.
Manage budgets, pacing, and performance metrics (CTR, CPL, CVR, SQL rate).
Report performance and provide actionable insights to stakeholders.
Translate account lists into paid targeting strategies and retargeting sequences.
Support nurture programs and events with paid amplification.
Maintain campaign tracking using GA4, server-side GTM, and HubSpot.
Develop a test-and-learn roadmap for creative, targeting and channels.