Performance Marketing Manager

Nscale; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Nscale is seeking a Performance Marketing Manager to translate strategy into measurable demand across ABM and developer-focused channels. You will own execution on LinkedIn, Google Ads, YouTube, and other paid platforms, driving qualified engagement, pipeline, and account expansion.

You will work with Growth, Product Marketing, and Sales to unify creative, targeting and analytics into a seamless revenue engine.

Qualifications

• Analytical mindset and data-driven decision making.
• Strong stakeholder management across Growth, Product Marketing and Sales.
• Ability to collaborate across functions to align creative, targeting and analytics.
• Comfort with testing, optimising and scaling campaigns.

Responsibilities

• Plan, launch, and optimise campaigns across LinkedIn, Google Ads, YouTube, and other paid channels.
• Build structures to support ABM and developer-focused audiences.
• Manage budgets, pacing, and performance metrics (CTR, CPL, CVR, SQL rate).
• Report performance and provide actionable insights to stakeholders.
• Translate account lists into paid targeting strategies and retargeting sequences.
• Support nurture programs and events with paid amplification.
• Maintain campaign tracking using GA4, server-side GTM, and HubSpot.
• Develop a test-and-learn roadmap for creative, targeting and channels.

Skills

Analytical mindset

Stakeholder management

Cross-functional collaboration

Experimentation mindset

Self-starter

Tools

LinkedIn Campaign Manager

Google Ads

GA4

HubSpot

Job description

Performance Marketing Manager

About the Role

We’re looking for a Performance Marketing Manager who can turn strategy into measurable results that power Nscale’s account-based and developer-focused demand efforts.

We’re looking for a Performance Marketing Manager who can turn strategy into measurable results that power Nscale’s account-based and developer-focused demand efforts. You’ll own execution across LinkedIn, Google Ads, YouTube, and other paid channels—including developer-centric platforms—building campaigns that drive qualified engagement, pipeline, and account expansion. This role combines performance marketing expertise with a deep understanding of technical audiences, ensuring our high-value campaigns are data-driven, optimized, and scalable.

You’ll work closely with Growth, Product Marketing, and Sales to connect creative, targeting, and analytics into one seamless revenue engine.

You Will

Paid Media Execution

• Plan, launch, and optimise campaigns for multiple ICPs across LinkedIn, Google Ads, YouTube, and X, aligned with ABM and relevant developer focused channels
• Build campaign structures supporting both broad and highly targeted account or developer audience segments.
• Manage budgets, pacing, and performance metrics (CTR, CPL, CVR, SQL rate).
• Report on campaign performance, sharing insights and actionable recommendations with stakeholders.

Account-Based Performance

• Partner with the ABM team to translate account lists into paid targeting strategies and retargeting sequences.
• Deploy hyper-targeted campaigns using account and intent data to reach senior decision-makers in priority verticals.
• Support nurture programs and event initiatives with paid amplification
• Collaborate with Product and Content teams to test creative and messaging tailored to specific accounts or segments.

Data, Tracking & Analytics

• Maintain robust campaign tracking using GA4, server-side GTM, and HubSpot.
• Implement UTM governance, conversion events, and audience tracking frameworks.
• Work with Marketing Ops to build dashboards showing performance by account, segment, and funnel stage.

Continuous Experimentation

• Develop an experimentation roadmap for creative, targeting, and channel testing.
• Champion a test-and-learn culture that turns data into action and scales successful models.

About You

• 5-7 years’ experience in B2B performance marketing, ideally in SaaS, cloud infrastructure, or emerging tech—specifically targeting enterprise and developer audiences.
• Proven success driving measurable pipeline through multi-channel campaigns.
• Advanced skills in LinkedIn Campaign Manager, Google Ads, GA4, and HubSpot.
• Strong grasp of targeting, attribution, and marketing automation.
• Analytical mindset with a passion for testing, optimisation, and data accuracy.
• Excellent stakeholder management and cross-functional collaboration skills.
• Self-starter comfortable operating in a fast-moving, high-growth environment.

At Nscale, we are committed to fostering an inclusive, diverse, and equitable workplace. We believe that a variety of perspectives enriches our work environment, and we encourage applications from candidates of all backgrounds, experiences, and abilities. We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

The responsibilities outlined in this job description are not exhaustive and are intended to provide a general overview of the position. The employee may be required to perform additional duties, tasks, and responsibilities as assigned by management, consistent with the skills and qualifications required for the role.

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