B2B Performance Marketing Lead (6-Month Contract)

Crystal Ball Ltd; Manchester; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Bonus opportunities

Professional development

Growth opportunities

Collaborative environment

20 days annual leave + bank holidays

Job summary

Crystal Ball Ltd is seeking a Performance Marketing Manager to plan, execute and optimise multi-channel campaigns that generate leads and drive conversions. The role focuses on paid advertising across Google Ads, Meta, LinkedIn and display networks, with a strong emphasis on data, testing and ROI.

You will work closely with the sales team to align activity with commercial objectives, manage budgets, run A/B tests and continually improve performance across campaigns.

Qualifications

• 6+ years' experience in a performance marketing or paid media role within a B2B environment.
• Strong hands-on experience with Google Ads, including Search, Display, Performance Max and remarketing.
• Demonstrable experience managing Meta Ads campaigns across Facebook and Instagram.
• Experience using LinkedIn Campaign Manager for B2B lead generation and audience targeting.

Responsibilities

• Develop and execute the companys performance marketing strategy with a focus on lead generation, customer acquisition and revenue growth.
• Plan, manage and optimise PPC campaigns across Google Ads, including Search, Display, Performance Max and remarketing.
• Manage paid social campaigns across Meta, LinkedIn and other relevant platforms.
• Manage cold outreach and outbound marketing campaigns across email and LinkedIn to generate new business opportunities.
• Identify and test new advertising platforms, channels, audiences and strategies to expand reach and improve performance.
• Manage advertising budgets, bidding strategies and campaign spend to maximise return on investment.
• Develop and optimise landing pages, funnels and conversion paths to improve lead generation and conversion rates.
• Implement A/B testing across ad creative, messaging, audiences, landing pages and calls to action.
• Track key metrics including CPL, conversion rates, CAC and ROAS.
• Manage CRM integration, conversion tracking, attribution and marketing automation for accurate reporting.
• Produce regular performance reports with insights and recommendations.

Skills

6+ years

Google Ads

Meta Ads

LinkedIn Ads

Cold outreach

Display advertising

GA4

HubSpot CRM

Marketing automation

Tools

Google Ads

Facebook/Meta Ads

LinkedIn Campaign Manager

Google Analytics 4

Google Tag Manager

HubSpot

Job description

Crystal Ball Ltd is seeking a Performance Marketing Manager to plan, execute and optimise multi-channel campaigns that generate leads and drive conversions. The role focuses on paid advertising across Google Ads, Meta, LinkedIn and display networks, with a strong emphasis on data, testing and ROI.

You will work closely with the sales team to align activity with commercial objectives, manage budgets, run A/B tests and continually improve performance across campaigns.