B2B Growth & Performance Marketing Manager

Crystal Ball Ltd; Greater Manchester; On-site; GBP 40,000 - 45,000; Part time

Job summary

Crystal Ball Ltd is seeking a Performance Marketing Manager for a temporary six-month contract in the Greater Manchester area. The role focuses on planning, executing, and optimising multi-channel campaigns to generate leads and revenue, with emphasis on paid search, social, and outbound outreach.

You will drive campaigns across Google Ads, Meta, LinkedIn and display networks, using data and testing to improve ROAS and CAC while collaborating with the sales team to align with commercial

Qualifications

• 6+ years' experience in a performance marketing or paid media role within a B2B environment.
• Strong hands-on experience with Google Ads, including Search, Display, Performance Max and remarketing.
• Demonstrable experience managing Meta Ads campaigns across Facebook and Instagram.
• Experience using LinkedIn Campaign Manager for B2B lead generation and audience targeting.
• Experience with cold outreach, email prospecting and LinkedIn outreach tools and platforms.
• Strong understanding of display advertising, retargeting, audience segmentation and conversion funnels.
• Experience with Google Analytics 4, Google Tag Manager, conversion tracking and attribution.
• Experience using HubSpot or similar CRM and marketing automation platforms.
• Strong analytical skills, with the ability to interpret campaign data and turn insights into actionable improvements.
• Ability to develop compelling ad copy, campaign messaging and creative briefs.
• Highly organised, commercially minded and comfortable managing multiple campaigns simultaneously.

Responsibilities

• Develop and execute the company's performance marketing strategy with a focus on lead generation, customer acquisition and revenue growth.
• Plan, manage and optimise PPC campaigns across Google Ads, including Search, Display, Performance Max and remarketing.
• Manage paid social campaigns across Meta (Facebook and Instagram), LinkedIn and other relevant platforms.
• Manage cold outreach and outbound marketing campaigns across email, LinkedIn and other prospecting platforms to generate new business opportunities.
• Identify and test new advertising platforms, channels, audiences and campaign strategies to expand reach and improve acquisition performance.
• Manage advertising budgets, bidding strategies and campaign spend to maximise return on investment.
• Develop and optimise landing pages, marketing funnels and conversion paths to improve lead generation and conversion rates.
• Implement A/B testing across ad creative, messaging, audiences, landing pages and calls to action.
• Track key performance metrics including cost per lead (CPL), conversion rates, customer acquisition cost (CAC) and return on ad spend (ROAS).
• Manage CRM integration, conversion tracking, attribution and marketing automation to ensure accurate reporting and effective lead management.
• Produce regular performance reports, providing clear insights and recommendations to improve campaign effectiveness.
• Manage relationships with external agencies, suppliers and advertising partners where required.

Skills

6+ years of experience

Google Ads

Meta Ads

LinkedIn Campaign Manager

cold outreach

outbound marketing

display advertising

Google Analytics 4

Google Tag Manager

HubSpot or CRM

data analytics

ad copywriting

Tools

Google Ads

Meta Ads

LinkedIn Campaign Manager

Google Analytics 4

Google Tag Manager

HubSpot

Job description

Crystal Ball Ltd is seeking a Performance Marketing Manager for a temporary six-month contract in the Greater Manchester area. The role focuses on planning, executing, and optimising multi-channel campaigns to generate leads and revenue, with emphasis on paid search, social, and outbound outreach.

You will drive campaigns across Google Ads, Meta, LinkedIn and display networks, using data and testing to improve ROAS and CAC while collaborating with the sales team to align with commercial