B2B Paid Search Lead — AI-Driven Growth & Sign-Ups

Wise; England; On-site; GBP 30,000 - 50,000; Full time

Job summary

Wise is seeking a data-driven Paid Search Senior Executive to help acquire Wise Business customers across Google Ads and Microsoft Ads in multiple markets and languages. You will focus on B2B acquisition, leveraging 1–2 years of hands-on paid search experience to identify opportunities and translate insights into action.

Working with cross-functional partners, you’ll grow Wise Business by managing campaigns, analysing performance, and applying AI-driven techniques to improve sign-ups and

Qualifications

• 1–2+ years of direct-response paid search experience.
• Experience acquiring B2B customers or business-focused products is preferred.
• Familiar with campaign data analysis and optimization opportunities.

Responsibilities

• Manage and optimise paid search campaigns to acquire Wise Business customers and drive sign-ups.
• Work across Google Ads and Microsoft Ads across markets and languages.
• Monitor performance, identify trends and drive actionable optimisations.
• Use insights to improve relevance, bids, keywords and audience targeting.
• Collaborate with Marketing, Product and Analytics to improve the sign-up journey.

Skills

Paid search

Google Ads

Microsoft Ads

Data analysis

Campaign management

B2B acquisition

Tools

Microsoft Advertising

Job description

Wise is seeking a data-driven Paid Search Senior Executive to help acquire Wise Business customers across Google Ads and Microsoft Ads in multiple markets and languages. You will focus on B2B acquisition, leveraging 1–2 years of hands-on paid search experience to identify opportunities and translate insights into action.

Working with cross-functional partners, you’ll grow Wise Business by managing campaigns, analysing performance, and applying AI-driven techniques to improve sign-ups and