Remote B2B SaaS Marketing Lead & Growth Strategist

Team4rec; United Kingdom; Remote; GBP 40,000 - 45,000; Full time

Job summary

Team4rec is seeking a Marketing Manager to own B2B marketing and lead generation for a SaaS portfolio. You will drive multi-channel campaigns, manage paid social (LinkedIn/Meta) and oversee agencies to ensure strong ROI and pipeline growth.

The role demands a hands-on marketer with a commercial mindset, strong analytics, and the ability to align marketing with sales and product strategy. Fully remote within the UK, permanent, full-time.

Qualifications

• 3+ years in B2B marketing, demand generation or digital marketing.
• Proven track record delivering B2B lead generation campaigns.
• Strong experience with paid social advertising, LinkedIn and/or Meta.
• Experience managing marketing budgets > £15,000 per month with clear ROI.
• Experience managing external marketing agencies and holding them accountable for results.
• Strong analytical skills to track performance, interpret data and optimise campaigns.
• Commercial mindset and understanding of marketing to sales pipeline and revenue.
• Excellent communication, organisation and stakeholder management skills.

Responsibilities

• Taking ownership of B2B marketing and lead generation campaigns to drive qualified leads, sales pipeline and revenue growth.
• Planning, managing and optimising multi-channel digital marketing campaigns.
• Managing paid social campaigns across LinkedIn and Meta, ensuring strong performance and ROI.
• Overseeing external agencies responsible for Google Ads, paid media and wider digital marketing activity.
• Managing marketing budgets, monitoring spend and ensuring campaigns deliver measurable commercial results.
• Developing email marketing campaigns, automated workflows and lead nurturing strategies.
• Working closely with Sales and Product teams to align marketing activity with business objectives.
• Tracking and analysing key performance metrics, including conversion rates, lead quality, pipeline contribution and ROI.
• Identifying opportunities to improve campaign performance, test new channels and increase lead generation.
• Taking ownership of agency relationships, challenging performance and ensuring marketing investment delivers value.

Skills

Lead generation

Paid social advertising

Budget management

Agency management

Analytics

Stakeholder management

Independent working

Strategic thinking

Tools

Google Ads

SEO

Email marketing automation

Job description

Team4rec is seeking a Marketing Manager to own B2B marketing and lead generation for a SaaS portfolio. You will drive multi-channel campaigns, manage paid social (LinkedIn/Meta) and oversee agencies to ensure strong ROI and pipeline growth.

The role demands a hands-on marketer with a commercial mindset, strong analytics, and the ability to align marketing with sales and product strategy. Fully remote within the UK, permanent, full-time.