B2B Marketing & Propositions Director

Spectrum.Life; Manchester; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Remote or hybrid working

25 days' annual leave

24/7 EAP and wellbeing supports

Health and wellbeing benefits

Job summary

Spectrum.Life is a HealthTech partner guiding organisations to thrive with clinically backed digital health and wellbeing solutions. This B2B marketing leadership role focuses on building the marketing that accelerates insurer and employer pipelines, shaping propositions with Product and Clinical, and leading a team to drive adoption and retention across existing clients.

You will own the B2B brand and category, run demand engines, and align marketing with sales on long-cycle deals, spanning UK

Qualifications

• Five+ years leading B2B marketing.
• Pipeline ownership alongside sales on long-cycle deals.
• Account-based marketing against named insurers/health funds/employers.
• Bid and RFP content experience.
• Credibility with proposition, clinical and procurement buyers.
• Track record leading a team of five or more at director level.

Responsibilities

• Own a B2B pipeline alongside sales and run ABM campaigns for insurers, partners and employers.
• Build demand engine across search, web, conversion and paid channels; manage Martech and CRM data.
• Lead marketing across deal cycles and bids with cross-functional teams.
• Own B2B brand and category; ensure consistent positioning across markets and white-label collaborations.
• Own propositions and message architecture with Product and Clinical; shape roadmap for different markets.
• Lead retention and adoption, expanding impact across existing clients and renewals.
• Recruit and lead the two specialist roles; set plan and budget for the function; coordinate with commercial leadership.

Job description

Spectrum.Life is a HealthTech partner guiding organisations to thrive with clinically backed digital health and wellbeing solutions. This B2B marketing leadership role focuses on building the marketing that accelerates insurer and employer pipelines, shaping propositions with Product and Clinical, and leading a team to drive adoption and retention across existing clients.

You will own the B2B brand and category, run demand engines, and align marketing with sales on long-cycle deals, spanning UK