B2B Marketing Manager - Technical Disciplines Lead

Frankham Consultancy Group; Greater London; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Long service awards

Frankham Friday

Life assurance

Annual leave with sell/buy/carry-over

Job summary

Frankham Group is seeking a commercially driven Marketing Manager to lead marketing for our technical disciplines. You will translate complex technical expertise into targeted campaigns and drive lead generation for B2B services.

The role focuses on stakeholder management, process creation, and aligning marketing outputs with sales objectives while collaborating with external agencies and internal teams.

Qualifications

• 5+ years in marketing management or professional services marketing.
• Strong commercial acumen with lead generation and sales alignment.
• Excellent copywriting and editing with meticulous attention to detail.
• Experience marketing within built environment, construction, engineering, or professional services.
• Experience managing external agencies.
• Proficiency with Adobe Creative Cloud tools (InDesign/Photoshop/Illustrator).

Responsibilities

• Lead and execute marketing strategy for each discipline with tailored value propositions.
• Design and run targeted lead-generation campaigns for departments and sectors.
• Develop cross-selling campaigns to showcase wider capabilities.
• Collaborate with Group Head of Marketing to align messaging with group strategy.
• Design and own a process to track Marketing Qualified Leads (MQLs).
• Report campaign performance monthly to Group Head of Marketing.
• Manage discipline marketing collateral quality with external designers.
• Analyse competitor activity and refine positioning with Bids/BD teams.
• Translate SME input from technical teams into accessible thought leadership.

Skills

Marketing strategy

Lead generation

Copywriting

Built environment marketing

Agency management

Education

Marketing or Business degree

CIM qualification desirable

Tools

Adobe InDesign

Adobe Photoshop

Adobe Illustrator

Job description

Frankham Group is seeking a commercially driven Marketing Manager to lead marketing for our technical disciplines. You will translate complex technical expertise into targeted campaigns and drive lead generation for B2B services.

The role focuses on stakeholder management, process creation, and aligning marketing outputs with sales objectives while collaborating with external agencies and internal teams.