B2B Marketing Lead — Technical Services

Frankham Consultancy Group; Sidcup; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Long service awards

Frankham Friday

Life assurance

Annual leave inc. sell, buy & carry‑o

Job summary

Frankham Consultancy Group is seeking a commercially driven Marketing Manager to lead marketing for our technical disciplines, translating complex expertise into highly targeted campaigns. The role focuses on the build environment sectors and cross-functional collaboration with the Business Development team.

The successful candidate will manage marketing strategy, lead-generation campaigns, and discipline-specific messaging, while collaborating with external agencies and internal stakeholders to

Qualifications

• 5+ years in marketing management or professional services marketing.
• Strong commercial acumen with proven experience building lead generation processes.
• Experience marketing within the built environment, construction, engineering, or professional services sectors.
• Experience managing external agencies.

Responsibilities

• Lead marketing strategy for Frankham's technical disciplines with tailored value propositions for each core service line.
• Design and execute targeted lead-generation campaigns with tracked opportunities for the Business Development team.
• Develop cross-selling campaigns to educate clients on wider multi-disciplinary capabilities.
• Design and own a process to track Marketing Qualified Leads (MQLs) from campaigns.
• Coordinate discipline/sector messaging with the Group Head of Marketing and ensure brand consistency in collateral.
• Analyze competitor activity and report insights to Bids and Business Development teams.
• Act as the primary marketing contact for technical teams to translate expertise into accessible thought leadership.

Job description

Frankham Consultancy Group is seeking a commercially driven Marketing Manager to lead marketing for our technical disciplines, translating complex expertise into highly targeted campaigns. The role focuses on the build environment sectors and cross-functional collaboration with the Business Development team.

The successful candidate will manage marketing strategy, lead-generation campaigns, and discipline-specific messaging, while collaborating with external agencies and internal stakeholders to