B2B Product Marketing Leader (Hybrid)

Experis Uk; England; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid working arrangement

Competitive salary

Job summary

Experis UK is seeking an experienced Product Marketing Manager to lead the marketing strategy and go-to-market delivery for a portfolio of innovative B2B products and services. You will shape product positioning, drive customer adoption, and influence commercial growth within a collaborative environment.

In this role you will own marketing strategy across the product lifecycle, partner with Product, Sales, Digital, Campaigns and Customer teams, create compelling value propositions, and lead

Qualifications

• Significant experience in Product Marketing, Strategic Marketing, or related commercial marketing role.
• Experience delivering go-to-market strategies within complex B2B environments.
• Strong understanding of customer insights, market research, segmentation, and competitor analysis.
• Ability to translate complex products into clear customer value propositions.
• Proven track record driving adoption, retention, and growth.
• Strong stakeholder management and ability to lead cross-functional initiatives.
• Experience using marketing performance data and analytics to inform decisions.

Responsibilities

• Develop and execute product marketing and go-to-market strategies.
• Define product positioning, value propositions, messaging, and audience strategies.
• Use insights to identify opportunities informing business decisions.
• Lead cross-functional product launch planning and market introduction.
• Drive adoption, retention, and growth throughout the lifecycle.
• Develop sales enablement materials, product guides, and assets.
• Monitor product performance and make data-driven recommendations.
• Collaborate with internal and external stakeholders to deliver commercial outcomes.

Skills

Commercial awareness

Communication skills

Data-driven

Stakeholder management

Strategic thinking

Influencing

Education

Degree in Marketing/Business

CIM Level 6 (preferred)

Job description

Experis UK is seeking an experienced Product Marketing Manager to lead the marketing strategy and go-to-market delivery for a portfolio of innovative B2B products and services. You will shape product positioning, drive customer adoption, and influence commercial growth within a collaborative environment.

In this role you will own marketing strategy across the product lifecycle, partner with Product, Sales, Digital, Campaigns and Customer teams, create compelling value propositions, and lead