Marketing Manager

HRG; Smethwick; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

HRG in the West Midlands is seeking a B2B Marketing Manager to drive growth across industrial markets. The role is four days in the office and one day working from home, reporting to the commercial leadership team and shaping marketing strategy.

You will manage integrated campaigns, create content for website, social, and trade publications, support SEO, build lead-gen programs, and coordinate assets with agencies and distributors.

Qualifications

• Experience delivering B2B marketing campaigns in manufacturing or industrial sectors.
• Strong content creation and communication skills.
• Proven track record in digital marketing and lead generation.
• Commercial mindset linking marketing to business outcomes.

Responsibilities

• Develop and deliver integrated B2B marketing campaigns aligned with commercial objectives.
• Create engaging content across digital channels including website, social media and trade publications.
• Support SEO and digital marketing activity alongside the internal digital team.
• Build lead generation campaigns targeting key industrial sectors and end users.
• Manage marketing collateral and product communications across distributor and trade channels.
• Work with agencies and internal teams to produce high quality marketing assets.
• Support product launches, trade shows and industry events.

Skills

B2B marketing

Content creation

Digital marketing

Lead generation

Commercial mindset

Job description

This role will require four days a week in the office and one day working from home

An established manufacturing business in the West Midlands is looking to appoint a B2B Marketing Manager to support the next phase of its growth and investment in building their brand.

Working closely with the commercial leadership team, this role will play an important part in shaping marketing strategy, strengthening brand presence and supporting sales growth across a range of industrial markets. The position offers broad exposure across both strategic planning and hands-on campaign delivery.

The Role

• Develop and deliver integrated B2B marketing campaigns aligned with commercial objectives


• Create engaging content across digital channels including website, social media and trade publications


• Support SEO and digital marketing activity alongside the internal digital team


• Build lead generation campaigns targeting key industrial sectors and end users


• Manage marketing collateral and product communications across distributor and trade channels


• Work with agencies and internal teams to produce high quality marketing assets


• Support product launches, trade shows and industry events

You will likely bring:

• Experience delivering B2B marketing campaigns within manufacturing, industrial or technical sectors


• Strong content creation and communication skills


• Track record of delivery across digital marketing activity and lead generation


• A commercially minded approach with the ability to link marketing activity to business outcomes

This is an excellent opportunity to join a well-established business where marketing is increasingly seen as a key driver of growth.