Marketing Manager

Frankham Consultancy Group; Greater London; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Long service awards

Frankham Friday

Life assurance

Annual leave with sell/buy/carry-over

Job summary

Frankham Group is seeking a commercially driven Marketing Manager to lead marketing for our technical disciplines. You will translate complex technical expertise into targeted campaigns and drive lead generation for B2B services.

The role focuses on stakeholder management, process creation, and aligning marketing outputs with sales objectives while collaborating with external agencies and internal teams.

Qualifications

• 5+ years in marketing management or professional services marketing.
• Strong commercial acumen with lead generation and sales alignment.
• Excellent copywriting and editing with meticulous attention to detail.
• Experience marketing within built environment, construction, engineering, or professional services.
• Experience managing external agencies.
• Proficiency with Adobe Creative Cloud tools (InDesign/Photoshop/Illustrator).

Responsibilities

• Lead and execute marketing strategy for each discipline with tailored value propositions.
• Design and run targeted lead-generation campaigns for departments and sectors.
• Develop cross-selling campaigns to showcase wider capabilities.
• Collaborate with Group Head of Marketing to align messaging with group strategy.
• Design and own a process to track Marketing Qualified Leads (MQLs).
• Report campaign performance monthly to Group Head of Marketing.
• Manage discipline marketing collateral quality with external designers.
• Analyse competitor activity and refine positioning with Bids/BD teams.
• Translate SME input from technical teams into accessible thought leadership.

Skills

Marketing strategy

Lead generation

Copywriting

Built environment marketing

Agency management

Education

Marketing or Business degree

CIM qualification desirable

Tools

Adobe InDesign

Adobe Photoshop

Adobe Illustrator

Job description

At Frankham Group, we are on an exciting journey. As we scale to become a Top 25 UK built environment consultancy, we are launching a new corporate growth plan. To support this ambition, our Marketing team is expanding.

We are looking for a commercially driven Marketing Manager to act as the dedicated marketing lead for our technical disciplines. You will be focusing on our specific service offerings, translating complex technical expertise into highly targeted campaigns.

This role is ideal for a B2B marketer or professional services expert who excels at stakeholder management, understands how to market technical disciplines, and enjoys building new processes.

Your Key Responsibilities

Campaign Execution

• Manage and deliver the marketing strategy for Frankham’s individual technical disciplines, ensuring each core service line has a clear value proposition tailored to its specific requirements.
• Design and execute highly targeted lead-generation campaigns for specific departments and sectors, ensuring a flow of tracked opportunities to the Business Development team.
• Develop and execute targeted cross-selling campaigns designed to educate existing clients on Frankham’s wider multi-disciplinary capabilities.
• Work with the Group Head of Marketing to ensure all discipline and sector specific messaging integrates with the overarching group strategy.

Process Creation & Pipeline Management

• Design and take ownership of a new process to track and measure Marketing Qualified Leads (MQLs) generated from campaigns.
• Track the performance of all related marketing activities, reporting monthly to the Group Head of Marketing.

Physical Evidence & Competitor Intelligence

• Manage the revision and quality control process for all discipline-specific marketing collateral. Liaising with external graphic designers to ensure brand consistency.
• Continuously analyse competitor activity within our key service lines. Use this market intelligence to refine our positioning, reporting back to the Bids and Business Development teams.
• Act as the primary marketing contact to our technical teams. Extracting their subject matter expertise and translate it into accessible, engaging thought leadership.

About you

• Highly autonomous and commercially driven.
• A strategic thinker who can seamlessly connect high-level business objectives to tactical marketing execution.
• Confident in challenging and influencing senior stakeholders and technical directors.
• Results-oriented, with a deep appreciation for data, CRM management, and measurable pipeline generation.

Your skills and experience

• 5 years’ + experience in a marketing management / professional services marketing role.
• Strong commercial acumen with proven experience building lead generation processes and aligning marketing outputs with sales objectives.
• Exceptional copywriting and editing skills, with a meticulous eye for detail and consistency.
• Direct experience marketing within the built environment, construction, engineering, or professional services sectors.
• Experience managing external agencies.
• Ability to use Adobe Creative Cloud software, such as InDesign, Photoshop and Illustrator.

Your Qualifications

• Degree/Qualification in Marketing, Business, or a related field.
• CIM qualification (Certificate or Diploma in Professional Marketing) is highly desirable

Benefits & Initiatives

Frankham offer excellent benefits and initiatives, including:

• Health insurance.
• Long service awards.
• Frankham Friday.
• Life assurance.
• Annual leave inc. sell, buy & carry-over.