B2B Marketing Manager - AI startup Generalist Marketing · London

Up World; London; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

A leading company in the neurosymbolic AI space is seeking a dynamic Marketing Manager. This role is pivotal in crafting and executing a marketing strategy to enhance the brand's presence in the enterprise sector. The ideal candidate will have robust B2B marketing experience, particularly within the AI domain, and a track record in demand generation and product marketing. The position offers a competitive salary of £60-70k and the opportunity to work in a hybrid setting, contributing significantly to a fast-paced startup environment.

Benefits

Tax-efficient EMI share options

Qualifications

• B2B marketing experience in enterprise software or AI/ML within a startup.
• Proven track record in product marketing and demand generation.
• Strong understanding of enterprise sales cycles.

Responsibilities

• Develop compelling positioning and lead product launches.
• Drive content and digital marketing strategy, optimize funnels.
• Shape brand voice and manage PR and events.

Skills

Demand Generation

Digital Marketing Strategy

Product Marketing

Analytical Skills

Creativity

Tools

HubSpot

Job description

Are you a dynamic and versatile Marketing Manager with a knack for building from the ground up? We are seeking a passionate and driven Marketing Manager to lead the marketing function for an innovative neurosymbolic AI company, founded by the mind behind Amazon Alexa. Join them in shaping and executing a groundbreaking marketing strategy to elevate their cutting-edge AI platform in the enterprise space.

About the Role:

As a Marketing Manager, you will spearhead the marketing initiatives, working closely with the Growth team to establish the brand's presence and articulate their narrative. This pivotal role involves crafting a compelling product marketing strategy, driving demand generation, and championing the unique offerings over traditional AI solutions.

What you'll do...

• Product Marketing & GTM: Develop compelling positioning, define use cases, and lead product launches to differentiate us from traditional AI.
• Market Education & Thought Leadership: Advocate for neurosymbolic AI and produce influential technical and thought leadership content.
• Demand Generation & Digital Strategy: Drive content and digital marketing strategy, lead ABM campaigns, and optimize marketing funnels.
• Brand, Comms & Content: Shape our brand voice, manage PR, events, and produce engaging sales collateral.

What we’re looking for...

• B2B marketing experience in enterprise software or AI/MLwithin a startup environments.
• Proven track record in product marketing and demand generation.
• Experience marketing to technical audiences (CTOs, engineers, data scientists).
• Strong understanding of enterprise sales cycles and complex buying processes.
• Proficient in marketing automation platforms (HubSpot) with strong analytical skills.
• Creative thinker with a data-driven mindset, ready to embrace challenges and drive innovation.

£60-70k DOE

Holborn office, hybrid

Tax-efficient EMI share options

Equal Opportunities:

We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on gender, race, religion, sexual orientation, or any other protected status.

If you’re ready to make a significant impact in the AI space and thrive in a fast-paced startup environment, we want to hear from you. Apply today to join our journey of innovation and growth.