B2B Marketing Lead: Content, SEO & Events

Oviva; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Remote/hybrid across UK and EU

Annual learning & development budget

Home working allowance

Competitive compensation and benefits

Job summary

Oviva is seeking a Senior Marketing Manager to shape and execute our B2B content strategy, driving NHS GP referrals, raising brand awareness and supporting growth. You’ll own content across channels, manage the Oviva website and its SEO, coordinate patient testimonials and lead in-person events.

You’ll partner with the Marketing Lead to ensure all content aligns with Oviva’s brand, mission and audience needs, while mentoring teams and external agencies.

Qualifications

• 3+ years in B2B and content marketing within healthcare.
• Strong copywriting across email, blogs, case studies, web pages.
• Experience planning events (conferences, stands, sponsorship).
• Hands-on WordPress CMS management with SEO basics.
• Experience producing podcast or video content.
• Data-driven with ability to translate insights into strategy.
• Excellent communication and stakeholder management across clinical, product, commercial teams and agencies.

Responsibilities

• Design and deliver content strategies for B2B campaigns aligned to goals.
• Create high-quality content across email, blogs, case studies, and web pages.
• Repurpose content across channels to maximise reach and efficiency.
• Maintain and optimise Oviva's website (WordPress) and UX.
• Develop a B2B SEO strategy to grow organic traffic and inbound enquiries.
• Lead end-to-end organisation of industry conferences and sponsorships.
• Plan GP-facing podcast series and patient story videos, with distribution strategy.
• Collaborate with clinical, product, and service teams to align content with brand.
• Track SEO and marketing metrics to inform strategy.
• Stay updated on B2B marketing trends in healthcare/tech.

Skills

B2B content marketing

Copywriting

Event planning

WordPress

SEO basics

Podcast/Video content

Data-driven marketing

Stakeholder management

Tools

WordPress

Marketing automation

CRM (Salesforce Marketing Cloud)

Job description

Oviva is seeking a Senior Marketing Manager to shape and execute our B2B content strategy, driving NHS GP referrals, raising brand awareness and supporting growth. You’ll own content across channels, manage the Oviva website and its SEO, coordinate patient testimonials and lead in-person events.

You’ll partner with the Marketing Lead to ensure all content aligns with Oviva’s brand, mission and audience needs, while mentoring teams and external agencies.