Senior Web Content & SEO Strategy Lead

Vivobarefoot ltd.; Bristol; On-site; GBP 55,000 - 75,000; Full time

Job summary

Vivobarefoot is seeking a Senior Website Content Manager to own content strategy, optimisation and execution across Vivobarefoot.com, driving engagement and conversion. Based in Wrington, Bristol, on a hybrid basis, you will partner with brand, UX and development teams to deliver compelling content.

You will lead content performance reporting using data insights, manage SEO relationships, localisation, and oversee the content team.

Qualifications

• 3–6 years in a web content role for a multinational ecommerce business.
• Proven ownership of website content execution and optimisation.
• Comfortable leading cross-functional teams with brand, UX and development.
• Experience with Magento/Shopify, Contentsquare and web analytics tools.
• Understanding of UX, conversion optimisation, GEO and localisation.
• German language skills a plus.

Responsibilities

• Own and execute web content strategy across Vivobarefoot.com, ensuring consistency and quality across homepage, landing pages, category pages, product descriptions, blog content and campaign pages.
• Lead content performance reporting in trade meetings and to the wider business, introducing a data-driven approach using Contentsquare, A/B testing and customer insights.
• Project manage all web content initiatives, working closely with brand, UX and development teams to enhance the customer experience and drive conversion.
• Own our SEO agency relationship and ensure best practice is followed across all published content.
• Lead our LLM workstream - easily discoverable content production, structured product data and beyond.
• Define and manage our localisation process to ensure translations are accurate and efficiently executed.
• Partner with the paid media team to deliver web content that improves performance across ecommerce channels.
• Manage and develop the web content team.

Skills

Web content management

Content optimisation

Cross-functional leadership

Tools

Magento/Shopify

Contentsquare

Web analytics tools

Job description

Vivobarefoot is seeking a Senior Website Content Manager to own content strategy, optimisation and execution across Vivobarefoot.com, driving engagement and conversion. Based in Wrington, Bristol, on a hybrid basis, you will partner with brand, UX and development teams to deliver compelling content.

You will lead content performance reporting using data insights, manage SEO relationships, localisation, and oversee the content team.