B2B marketing manager

You Platforms (Leeds) Ltd; Leeds; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

28 days holiday plus bank holidays

Flexible hybrid working after probation

Job summary

A leading B2B marketing firm in Leeds seeks a B2B Marketing Manager to lead demand generation activities and enhance marketing performance. This hands-on role requires at least 5 years of B2B marketing experience, with a strong emphasis on digital strategies like SEO and PPC. The position offers a hybrid working model after a probation period, 28 days of holiday, and a chance to make impactful contributions to business growth.

Qualifications

• At least 5 years of full-time experience in a B2B marketing role.
• Strong experience building and delivering demand generation activity.
• Clear evidence of using digital marketing to drive leads and sales.

Responsibilities

• Build and execute a lead generation strategy to support business growth.
• Improve digital presence across website, email and other owned channels.
• Create high-quality written content and sales collateral.

Skills

Lead generation

Digital marketing (SEO, PPC)

Strong written communication

Strategy creation and execution

Commercially minded approach

Job description

Job Overview

We’re looking for a B2B Marketing Manager to join our team in Leeds. This senior hands‑on role involves setting up and leading lead generation activities, taking ownership of B2B marketing performance, and building the function from the ground up.

Key Information

• Salary: Competitive
• Base: Leeds city centre, with flexible hybrid working after a successful probation period
• Holiday: 28 days, plus bank holidays and your birthday

Qualifications

• At least 5 years of full‑time experience in a B2B marketing role
• Strong experience building and delivering demand generation activity
• Clear evidence of using digital marketing (SEO, PPC, email or content) to drive leads and sales
• Ability to create strategy and then execute it hands‑on
• Strong written communication and attention to detail
• Confidence working closely with commercial teams and leadership
• A commercially minded approach focused on qualified leads and revenue impact rather than vanity metrics
• Good judgement, initiative and the ability to improve systems, messaging and performance over time

Why this role is different

This is not a traditional B2B marketing manager role. You’ll be joining a content‑led business where pace is fast, expectations are high and marketing must make a clear commercial impact. You’ll build structure, improve lead generation, take ownership of performance and work closely with sales.

Responsibilities

• Build and execute a lead generation strategy to support business growth
• Improve digital presence across website, email and other owned channels
• Create high‑quality written content, campaign assets and sales collateral
• Use data to test, refine and improve marketing tactics and performance
• Support business development with better messaging, materials and funnel thinking
• Analyse and report on marketing effectiveness to leadership
• Research prospects, markets and content opportunities thoroughly
• Build relationships and strengthen the B2B marketing function
• Take ownership of how marketing contributes to pipeline and revenue