Senior B2B Events Lead — Own the Program & ROI

Four Recruitment; Altrincham; On-site; GBP 35,000 - 55,000; Full time

Job summary

Four Marketing is growing and investing in its marketing function. We’re seeking an experienced events professional to take ownership of a varied programme of client, networking and internal events.

You will manage events from concept through delivery, coordinating timelines, venues, suppliers and speakers, and you’ll drive registrations across email, website and social channels. The role involves managing CRM data, evaluating outcomes and spotting commercial opportunities.

Qualifications

• Experience in B2B events, ideally in professional services.
• Strong organisational and commercial awareness.
• Confidence to work with senior stakeholders, clients and suppliers.

Responsibilities

• Manage events from brief through delivery, including planning, timelines, budgets, venues, suppliers and speakers.
• Coordinate logistics and on-the-day delivery for clients and colleagues.
• Develop promotional activity to drive registrations across channels.
• Manage delegate data in CRM, targeting audiences accurately.
• Review event performance and ROI to inform future activity.
• Collaborate with senior colleagues on new event concepts and partnerships.
• Manage virtual and hybrid events using platforms like Teams and Zoom.
• Build relationships with venues and suppliers to ensure quality and value.
• Support related marketing and business development projects.

Skills

End-to-end event management

Budget management

Venue sourcing

CRM data handling

Virtual and hybrid events

Stakeholder management

Tools

Teams

Zoom

Job description

Four Marketing is growing and investing in its marketing function. We’re seeking an experienced events professional to take ownership of a varied programme of client, networking and internal events.

You will manage events from concept through delivery, coordinating timelines, venues, suppliers and speakers, and you’ll drive registrations across email, website and social channels. The role involves managing CRM data, evaluating outcomes and spotting commercial opportunities.