B2B Marketing Executive: Lead Gen & Campaigns

Rosslin Media; Birmingham; On-site; GBP 23,000 - 28,000; Full time

Job summary

Rosslin Media, Birmingham-based specialist in UK-wide digital marketing, seeks a Marketing Executive to drive B2B campaigns and lead generation. You will collaborate with Marketing, Sales, Account Management and Bids teams to deliver a rich programme of campaigns and events, boosting engagement with the brand.

The role requires hands-on execution of inbound activities, campaign development and data-driven optimisation in a fast-paced environment. Permanent, on-site position in Birmingham.

Qualifications

• Experience in B2B marketing with a focus on lead generation.
• Ability to plan and execute integrated marketing campaigns.

Responsibilities

• Create and implement B2B marketing campaign plan.
• Own all Account Based Marketing activity.
• Research, organise and promote events.
• Support new product launches and internal briefings.
• Define LinkedIn activity and drive engagement.
• Work with content to create assets for lead generation.
• Be the brand ambassador and improve marketing collateral.
• Coordinate go-to-market activities to maximise cross-sell opportunities.
• Ensure marketing activities meet agreed requirements and success criteria.

Skills

Lead generation

Campaign planning

Account Based Marketing

Events management

Social media strategy

Tools

LinkedIn

CRM

Job description

Rosslin Media, Birmingham-based specialist in UK-wide digital marketing, seeks a Marketing Executive to drive B2B campaigns and lead generation. You will collaborate with Marketing, Sales, Account Management and Bids teams to deliver a rich programme of campaigns and events, boosting engagement with the brand.

The role requires hands-on execution of inbound activities, campaign development and data-driven optimisation in a fast-paced environment. Permanent, on-site position in Birmingham.