B2B Marketing & Customer Development Manager

Halmer Recruit; Aldershot; Híbrido; GBP 55 000 - 60 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid working

Commission in addition to salary

Opportunity to work directly with the\

Managing Director"

Resumo da oferta

Halmer Recruit in Aldershot is seeking an experienced B2B Marketing & Customer Development Manager. You will drive marketing campaigns, engage customers, and develop new business across UK and select European markets.

This role combines hands-on marketing, customer engagement, and account development, reporting to the Managing Director. Flexible 3–4 day week and hybrid working are offered with a competitive salary plus commission.

Qualificações

• Proven experience in B2B marketing and customer development.
• Experience creating campaigns that generate genuine customer conversations and business opportunities.
• Strong customer relationship management skills and ability to grow existing accounts.
• Excellent written and verbal communication, with ability to produce professional marketing content.

Responsabilidades

• Develop and deliver targeted B2B marketing campaigns to generate new customer relationships and qualified opportunities.
• Research potential customers and identify decision-makers across technical and commercial sectors.
• Create tailored marketing approaches using LinkedIn, email campaigns and referrals.
• Build relationships with prospective customers through calls, meetings, and personalised communication.
• Maintain regular contact with existing customers to understand current and future requirements and identify growth opportunities.

Conhecimentos

B2B marketing

Customer development

Demand generation

Campaign creation

LinkedIn marketing

CRM management

Descrição da oferta de emprego

Location: Aldershot, Hampshire - Hybrid Working

Salary: £55,000-£60,000 per annum plus commission

Working Pattern: Full-time, with flexibility for 3-4 days per week for the right candidate

The Opportunity

We are recruiting for an experienced B2B Marketing & Customer Development Manager to join an established specialist business providing logistics and technical handling services to customers across the UK and selected European markets.

Working with organisations across sectors including IT infrastructure, data centres, medical and scientific equipment, engineering and advanced manufacturing, the business has built its reputation on specialist expertise and long-standing customer relationships.

This is an exciting opportunity for a commercially minded marketing professional who enjoys developing customer relationships as much as creating and delivering effective marketing campaigns.

The position combines hands-on B2B marketing, customer engagement, business development and account management. You'll be responsible for strengthening relationships with existing customers, re-engaging dormant accounts and identifying opportunities to introduce the business to new organisations.

This is not a traditional hard-selling role or a purely strategic marketing position. We're looking for someone who can personally deliver campaigns, create engaging content, build meaningful relationships and turn marketing activity into genuine commercial opportunities.

Reporting directly to the Managing Director, you'll work closely with the operational and project teams to understand customer requirements and support continued business growth.

Key Responsibilities

B2B Marketing & New Business Development

• Develop and deliver targeted B2B marketing campaigns to generate new customer relationships and qualified opportunities.
• Research potential customers and identify relevant decision-makers across technical and commercial sectors.
• Create tailored marketing approaches using LinkedIn, email campaigns, professional networks and referrals.
• Build relationships with prospective customers through telephone calls, video meetings and personalised communication.
• Identify opportunities within technical services, IT infrastructure, engineering, equipment manufacturing and related industries.
• Manage marketing activity and coordinate with external SEO and website specialists.
• Monitor campaign performance and identify opportunities to improve engagement and lead quality.

Existing Customer Relationships

• Maintain regular, meaningful contact with existing customers to understand their current and future requirements.
• Identify upcoming projects, installations, relocations and other opportunities where the business could provide support.
• Develop relationships with additional contacts and departments within existing customer organisations.
• Recognise opportunities to introduce customers to additional services.
• Work closely with operational colleagues to ensure enquiries and opportunities are followed up effectively.

Customer Reactivation

• Review existing CRM records to identify inactive, lapsed or underdeveloped customer accounts.
• Re-establish contact with previous customers and explore opportunities for future business.
• Understand why customer activity has reduced and identify where relationships can be rebuilt.
• Develop structured follow-up plans to support customer re-engagement.

Content, CRM & Reporting

• Personally create engaging B2B marketing content, including LinkedIn posts, articles, case studies, website copy and customer communications.
• Develop and maintain a practical marketing and content calendar.
• Maintain accurate CRM records, including customer interactions, opportunities and agreed follow-up actions.
• Monitor marketing effectiveness, customer engagement and qualified opportunities.
• Produce regular reports on campaign performance, account development and business opportunities.
• Coordinate with external marketing and website specialists to support ongoing improvements.

Requirements

• Proven experience in B2B marketing, customer development, demand generation or a similar commercially focused marketing role.
• Experience creating and delivering targeted marketing campaigns that generate genuine customer conversations and business opportunities.
• Strong customer relationship management skills, including developing existing accounts and engaging prospective customers.
• Confident communicating with decision-makers through telephone calls, video meetings and written correspondence.
• Excellent written communication skills, with the ability to personally produce professional marketing content.
• Experience using CRM systems to manage customer relationships, opportunities and follow-up activity.
• Commercial awareness and the ability to recognise potential business opportunities.
• Comfortable working independently and taking ownership of marketing activities from planning through to delivery.
• Experience working with external SEO or website specialists would be advantageous.
• Experience within technical services, engineering, IT infrastructure, specialist logistics or related B2B industries would be beneficial but is not essential.

Skills & Qualities

• Commercially minded, proactive and results-driven.
• Personable, approachable and confident building professional relationships.
• Strong written and verbal communication skills.
• Creative, with a practical approach to marketing.
• Highly organised with excellent attention to detail.
• Comfortable balancing marketing activities with customer engagement.
• Self-motivated and able to manage competing priorities.
• Confident communicating with senior decision-makers.
• Analytical, with an interest in measuring marketing effectiveness.
• Collaborative and comfortable working with operational and technical teams.

Working Hours & Hybrid Working

The position offers hybrid working, with approximately 70% of working time based at the Aldershot office and 30% working from home.

Full-time working is preferred, although the business would consider an experienced candidate seeking three or four days per week, with salary and responsibilities adjusted accordingly.

Most customer engagement takes place remotely through telephone calls, video meetings and email. Occasional travel may be required for specific business needs, but regular client visits are not part of the role.

Location

Aldershot, Hampshire.

Candidates must be comfortable attending the office regularly as part of the hybrid working arrangement.

What's On Offer

• £55,000-£60,000 basic salary per annum, depending on experience.
• Commission in addition to basic salary.
• Hybrid working arrangement.
• Flexibility to consider three or four days per week for the right candidate.
• Opportunity to work directly with the Managing Director.
• Established business with customers across specialist technical sectors.
• Autonomy to develop and deliver marketing and customer development initiatives.
• Opportunity to make a measurable contribution to business growth.