Marketing Manager

DNA Recruit; Bedford; On-site; GBP 60,000 - 75,000; Full time

Job summary

DNA Recruit seeks a Marketing Manager to lead the marketing and design team, steering day‑to‑day activities and collaborating with sales. You will shape strategy for global markets and help expand international teams as the business scales.

You’ll own SEO, PPC, content and CRM initiatives, ensure compelling collateral, and drive lead generation through integrated campaigns. This is a hands‑on role requiring strong leadership and a passion for evolving marketing through AI.

Qualifications

• Proven team leadership experience with the confidence to direct and support the team.
• Hands-on, broad marketing experience; you’ll do the work, not only brief agencies.
• B2B marketing experience preferred, transferable to other sectors.

Responsibilities

• Lead the marketing and design team and keep projects moving.
• Plan and deliver B2B campaigns with lead generation at the heart.
• Manage trade shows and events from start to finish.

Skills

Leadership

Hands-on marketing

B2B marketing

SEO

PPC

Website development

Adobe Creative Suite

WordPress

Calm under pressure

AI in marketing

Education

CIM membership (desirable)

Tools

Adobe Creative Suite

WordPress

CRM systems

Job description

I’m partnering with an established B2B manufacturing business to recruit their new Marketing Manager. It’s a growing company with operations across the UK, Europe and the US, and clear plans to keep scaling over the next few years.

This is a new role that brings together two previous positions, so it suits someone who enjoys variety and likes rolling their sleeves up. You’ll report to the Head of Marketing and lead the marketing function day to day, giving direction to the team and working closely with sales. As the business expands, there’s a real opportunity to take on responsibility for its international markets and teams.

What you’ll be doing

• Leading and coordinating the marketing and design team, and keeping projects moving
• Planning and delivering B2B campaigns with lead generation at the heart of them
• Managing trade shows and events from start to finish
• Producing sales presentations and marketing collateral, often to tight turnarounds
• Looking after website content in-house and making informed decisions about SEO, PPC and web development support
• Running social media and reporting on performance using GA4
• Supporting the move to a new CRM and overseeing an online ordering portal

What they’re looking for

• Proven team leadership experience, with the confidence to give direction, support people and keep the team performing
• Hands-on, broad marketing experience. You’ll be doing the work, not just briefing agencies
• B2B experience is ideal, but they’re open to other sectors if your skills transfer
• A solid grasp of SEO, PPC and website development
• Confidence with Adobe Creative Suite (WordPress is a bonus)
• Someone who stays calm with competing priorities and quick deadlines
• An interest in AI and how it can improve marketing

CIM membership is a plus. If you’re not there yet, the business will fund your route to Chartered status.

Good to know

This role is five days a week on site in Bedford. The location isn’t easily accessible by public transport, so you’ll need a workable way of getting there. The team is friendly, collaborative and well established.