B2B Marketing Campaigns Lead

Confidential; West Yorkshire; On-site; GBP 35,000 - 40,000; Full time

Job summary

Office Angels in Bradford is seeking a Marketing Executive to drive campaign performance and lead generation in a growing B2B environment. You will manage end-to-end campaigns from concept through execution, collaborating with cross-functional teams to understand customers and deliver data-led marketing with measurable commercial impact.

With a minimum of four years marketing experience in a B2B setting, you will craft messaging, manage email and CRM activity, analyse campaign data and optimize

Qualifications

• Minimum 4 years of marketing experience in a commercial B2B environment or agency.
• Proven track record of delivering successful marketing campaigns.
• Strong email marketing and customer segmentation experience.
• Experience using CRM systems and marketing automation platforms.
• Ability to analyse campaign data and identify opportunities for improvement.
• Excellent written communication and copywriting skills.
• Strong organisational and project management abilities.
• Commercial awareness and a results-focused mindset.
• Full UK Driving Licence and access to a vehicle.

Responsibilities

• Develop and deliver integrated B2B marketing campaigns from concept to completion.
• Create compelling campaign messaging and customer-focused content.
• Manage marketing activity across email, website, social media, digital advertising, print and events.
• Coordinate campaign timelines and ensure projects are delivered on schedule.
• Monitor performance and continually improve campaign effectiveness.
• Develop a strong understanding of customers, products and market trends.
• Work closely with internal stakeholders to identify opportunities and support business objectives.
• Help shape marketing propositions that clearly communicate value and differentiation.
• Contribute ideas that drive lead generation, customer engagement and revenue growth.
• Plan and develop targeted email campaigns.
• Build audience segmentation strategies using CRM and customer data.
• Create and optimise customer journeys and automated nurture campaigns.
• Use analytics and campaign insights to improve future performance.
• Produce engaging content for email, web, social media and marketing materials.
• Develop case studies, success stories and thought-leadership content.
• Brief and collaborate with creative partners on video, photography and design projects.
• Support PR activity, product launches and industry communications.
• Track campaign success against key objectives and KPIs.
• Analyse engagement, lead generation and conversion data.
• Present actionable insights and recommendations.
• Demonstrate how marketing activity contributes to wider business goals.
• Support the planning and delivery of industry exhibitions and customer events.
• Coordinate suppliers, marketing collateral and event logistics.
• Manage pre-event and post-event promotional activity.
• Measure event success and return on investment.

Skills

Campaign planning

Campaign execution

Data-driven marketing

Lead generation

Email marketing

CRM platforms

Marketing analytics

Copywriting

Project management

Commercial awareness

Tools

CRM systems

Marketing automation platforms

Job description

Office Angels in Bradford is seeking a Marketing Executive to drive campaign performance and lead generation in a growing B2B environment. You will manage end-to-end campaigns from concept through execution, collaborating with cross-functional teams to understand customers and deliver data-led marketing with measurable commercial impact.

With a minimum of four years marketing experience in a B2B setting, you will craft messaging, manage email and CRM activity, analyse campaign data and optimize