B2B Marketing Account Lead - In house

PrettyGreen | B Corp; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading B Corp in the communications industry is seeking a B2B Marketing Account Lead to enhance brand awareness and strengthen positioning. The role involves executing marketing strategies, managing budgets, and collaborating across teams to drive engagement. Join a company committed to creativity and social responsibility, offering a flexible benefits package.

Benefits

Flexible benefits package

Holidays

Birthday leave

Wellness allowances

Insurance

Pension

Parental leave

Training

Pet-friendly office

Qualifications

• Experience in developing and executing marketing strategies.
• Ability to lead and mentor team members.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Lead planning and execution of campaigns across various media.
• Manage marketing budgets for maximum ROI.

Skills

Marketing Strategy

Digital Marketing

Content Creation

Market Research

KPI Tracking

Job description

This job description provides detailed information about the role, company values, diversity commitment, ESG initiatives, benefits, and location updates. However, it can be improved for clarity and focus by organizing the content better and removing some repetitive or less relevant parts. Here's a refined version:

Position: B2B Marketing Account Lead

PrettyGreen | B Corp is seeking a B2B Marketing Account Lead to join our award-winning team. The salary range is provided by PrettyGreen | B Corp. Your actual pay will be based on your skills and experience — discuss with your recruiter to learn more.

About PrettyGreen:

We have been creating award-winning, disruptive communication campaigns rooted in human truth for over 17 years. Our work spans PR, influencer, social content, real-world brand experiences, and events, aimed at shaping culture and fostering engagement.

The Role:

Reporting to the Business Director, you will work with the Growth team and wider agency to execute brand marketing, content, and communication strategies. Your goal is to increase awareness of PrettyGreen and strengthen our positioning within the UK and global communications industry. You will collaborate across teams to create marketing collateral, lead, and mentor the Digital Marketing Executive.

Key Responsibilities:

1. Develop and execute comprehensive marketing strategies aligned with business objectives.
2. Lead planning, execution, and optimization of campaigns across digital, social media, email, events, and traditional media.
3. Oversee content creation, ensuring high quality and audience engagement.
4. Manage marketing budgets for maximum ROI.
5. Conduct market research and competitor analysis to identify trends and opportunities.
6. Collaborate with PR, influencer marketing, and events teams to ensure integrated efforts.
7. Define and track KPIs for all marketing activities.
8. Ensure marketing efforts reflect our commitment to Diversity, Equity, Inclusion, and Belonging (DEIB).
9. Work with the Brand Director to maintain consistent brand identity and identify opportunities for enhancement.
10. Mentor and support the Digital Marketing Executive in creating content, maintaining digital presence, and analyzing performance.
11. Coordinate with external consultants and partners to activate marketing initiatives.

Our Values and Commitment:

We live by five core values: Everyone is Creative, We Are Bold, Trusted to Deliver, Allies, and Life is Short. We are committed to DEIB, recognized as a top employer, and actively invest in industry initiatives.

ESG & B Corp Commitment:

We are proud to be a B Corp, balancing creativity with social and environmental responsibility. Our operations are carbon-neutral, and we actively measure and offset our footprint. Read our latest Impact Report and learn about our journey to B Corp accreditation.

Benefits:

We offer a generous, flexible benefits package, including holidays, birthday leave, wellness allowances, insurance, pension, parental leave, training, and pet-friendly office environment.