B2B Marketing Account Lead - In house

JR United Kingdom; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the UK is seeking a B2B Marketing Account Lead to drive innovative marketing strategies and collaborate with cross-functional teams. The role involves overseeing campaigns, managing budgets, and ensuring brand consistency. Join a dynamic team committed to creativity and social responsibility.

Benefits

33 days holiday

Birthday day off

Early finish Fridays

Wellbeing allowances

Health and life insurance

Pension contributions

Generous parental leave policies

Qualifications

• Experience in developing and implementing marketing strategies.
• Ability to lead and mentor team members.
• Strong understanding of digital and traditional media.

Responsibilities

• Develop and implement marketing strategies aligned with business objectives.
• Manage and optimize the marketing budget for maximum ROI.
• Conduct market research and competitor analysis.

Skills

Leadership

Marketing Strategy

Content Creation

Market Research

Collaboration

Job description

The job description is quite detailed and comprehensive, but it suffers from formatting issues and some irrelevant content that can be streamlined for better clarity and engagement. I will enhance the formatting using only the allowed HTML tags and remove overly promotional or repetitive sections that are not directly related to the job responsibilities or requirements.

Below is the refined version:

B2B Marketing Account Lead - In house, London

Client: Pretty Green

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Description:

Pretty Green is seeking a B2B Marketing Account Lead to join our award-winning team. The ideal candidate will understand our mission to deliver creative communications that positively impact people, the planet, and performance.

With 17 years of creating award-winning, disruptive communication campaigns rooted in human truth, you will be involved in PR, influencer, social content campaigns, real-world brand experiences, and events that engage and inspire sharing.

The Role:

Reporting to the Business Director, you will work with the PrettyGreen Growth team and broader business to execute comprehensive brand marketing, content, and communication strategies aimed at increasing awareness and positioning PrettyGreen in the UK and global communications industry.

You will collaborate across the agency to create marketing collateral, lead, guide, and mentor the Digital Marketing Executive, and ensure all marketing efforts align with strategic goals.

Role Responsibilities:

1. Develop and implement marketing strategies aligned with business objectives, overseeing campaigns across digital, social media, email, events, and traditional media.
2. Lead content creation that engages target audiences while reflecting the agency's messaging and goals.
3. Manage and optimize the marketing budget for maximum ROI.
4. Conduct market research and competitor analysis to identify trends and opportunities.
5. Collaborate with cross-functional teams including PR, influencer marketing, and events to ensure integrated efforts.
6. Define and monitor KPIs to measure the impact of marketing activities.
7. Promote diversity, equity, inclusion, and belonging within marketing strategies.
8. Work closely with the Brand Director to maintain brand consistency and enhance brand perception.
9. Lead and support the Digital Marketing Executive in content creation, website and social media management, and performance analysis.
10. Coordinate external consultants such as PR freelancers, designers, and creatives to activate marketing initiatives.

About Pretty Green:

We are committed to our core values: Everyone is Creative, We are Bold, Trusted to Deliver, Allies, and Life is Short. We are proud to be a leading DE&I employer, investing in industry initiatives and supporting community programs.

Our Commitment to ESG and B-Corp:

We are proud to be B-Corp certified, balancing creativity with social and environmental responsibility. Our initiatives include being carbon neutral, offsetting emissions, and continuously reducing our environmental footprint.

Benefits:

Our benefits include 33 days holiday, birthday day off, early finish Fridays, wellbeing allowances, health and life insurance, pension contributions, and generous parental leave policies.