B2B GTM Lead – Healthcare Tech Growth

Brio Digital Limited; Greater London; Hybrid; GBP 72,000 - 88,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Brio Digital Limited is seeking a proactive B2B lead generation professional based in London with hybrid working options. You will own end-to-end lead generation—from research and planning to campaign delivery and reporting—building content, sales materials, and CRM automation.

You will explore multiple routes to market, test ideas, and scale successful channels. Experience in healthcare tech, SaaS or regulated sectors is a plus.

Qualifications

• Experience with B2B lead generation in complex sales cycles.
• Ability to create content and sales materials for multiple audiences.
• Familiarity with CRM workflows, sequences and basic automation.

Responsibilities

• Research buying committees across insurers and large employers.
• Refine proposition, positioning and messaging for different audiences.
• Create and launch content, copy and campaign materials.

Skills

Lead generation

Campaign management

Content creation

Buyer research

Messaging & positioning

CRM workflows

Tools

CRM systems

Automation tools

LinkedIn/Outreach tools

Job description

Brio Digital Limited is seeking a proactive B2B lead generation professional based in London with hybrid working options. You will own end-to-end lead generation—from research and planning to campaign delivery and reporting—building content, sales materials, and CRM automation.

You will explore multiple routes to market, test ideas, and scale successful channels. Experience in healthcare tech, SaaS or regulated sectors is a plus.