B2B Growth Marketer: HubSpot & AI-Driven Lead Gen

Bakerite; Coalville; On-site; GBP 30,000 - 35,000; Full time

Benefits offered by this job

Competitive remuneration package

20 days holiday + birthday off

Private medical insurance

Free breakfast and lunch

Training and professional development

Modern Coalville office with parking &

EV charging

Job summary

BakeRite Company is seeking a commercially minded Growth Marketing Executive to own marketing and lead generation in a growing food ingredients business. This hands-on role centers HubSpot and AI tools to turn interest into qualified leads for the sales team, with an office-based position in Coalville.

Reporting to the Sales & Marketing Manager, you will drive campaigns, build target accounts, manage the website, SEO and LinkedIn, and report on results while growing the BakeRite brand and

Qualifications

• 2–3 years of B2B marketing experience.
• Hands-on HubSpot (or similar CRM) experience.
• Practical use of generative AI tools such as Claude, ChatGPT or Copilot at work.
• Website CMS, SEO and LinkedIn experience with UK GDPR/PECR awareness.
• Excellent written English with strong copywriting and proofreading.
• Strong analytical skills and comfort with data, Excel and reporting.
• Well organized with event/visits logistics experience.

Responsibilities

• Plan and deliver marketing campaigns on time and within budget, guarding the BakeRite brand.
• Build target account lists in HubSpot, set up lead scoring and routing, qualify website inquiries.
• Create landing pages, gated content and targeted emails, move email marketing into HubSpot.
• Manage website, SEO and LinkedIn with weekly posts and monthly market updates.
• Use Claude and other AI tools daily to build repeatable workflows for market research and content drafting.
• Keep HubSpot data clean and report monthly on leads, conversions and campaign results.
• Produce sales collateral and organise trade shows, client visits and sample packs.

Skills

B2B marketing

HubSpot

Generative AI

Website SEO

LinkedIn marketing

English copywriting

Data analysis

Tools

Claude

ChatGPT

Copilot

Zapier

Make

Job description

BakeRite Company is seeking a commercially minded Growth Marketing Executive to own marketing and lead generation in a growing food ingredients business. This hands-on role centers HubSpot and AI tools to turn interest into qualified leads for the sales team, with an office-based position in Coalville.

Reporting to the Sales & Marketing Manager, you will drive campaigns, build target accounts, manage the website, SEO and LinkedIn, and report on results while growing the BakeRite brand and