Growth Marketing Executive

Bakerite; Coalville; On-site; GBP 30,000 - 35,000; Full time

Benefits offered by this job

Competitive remuneration package

20 days holiday + birthday off

Private medical insurance

Free breakfast and lunch

Training and professional development

Modern Coalville office with parking &

EV charging

Job summary

BakeRite Company is seeking a commercially minded Growth Marketing Executive to own marketing and lead generation in a growing food ingredients business. This hands-on role centers HubSpot and AI tools to turn interest into qualified leads for the sales team, with an office-based position in Coalville.

Reporting to the Sales & Marketing Manager, you will drive campaigns, build target accounts, manage the website, SEO and LinkedIn, and report on results while growing the BakeRite brand and

Qualifications

• 2–3 years of B2B marketing experience.
• Hands-on HubSpot (or similar CRM) experience.
• Practical use of generative AI tools such as Claude, ChatGPT or Copilot at work.
• Website CMS, SEO and LinkedIn experience with UK GDPR/PECR awareness.
• Excellent written English with strong copywriting and proofreading.
• Strong analytical skills and comfort with data, Excel and reporting.
• Well organized with event/visits logistics experience.

Responsibilities

• Plan and deliver marketing campaigns on time and within budget, guarding the BakeRite brand.
• Build target account lists in HubSpot, set up lead scoring and routing, qualify website inquiries.
• Create landing pages, gated content and targeted emails, move email marketing into HubSpot.
• Manage website, SEO and LinkedIn with weekly posts and monthly market updates.
• Use Claude and other AI tools daily to build repeatable workflows for market research and content drafting.
• Keep HubSpot data clean and report monthly on leads, conversions and campaign results.
• Produce sales collateral and organise trade shows, client visits and sample packs.

Skills

B2B marketing

HubSpot

Generative AI

Website SEO

LinkedIn marketing

English copywriting

Data analysis

Tools

Claude

ChatGPT

Copilot

Zapier

Make

Job description

An opportunity for a commercially minded B2B marketer to own marketing and lead generation at a growing food ingredients business. This is a hands-on, results-driven role where HubSpot and AI tools sit at the centre of how you work, turning interest into qualified leads for the sales team.

Growth Marketing Executive

Location: Coalville

• £30,000 - £35,000 per annum + Excellent Benefits
• Full-time, Permanent
• Hours: 40 hours per week (30 minutes unpaid lunch)

Please note: you must be authorised to work in the UK.

About Us

The BakeRite Company is an experienced importer, stockist and distributor of healthy, natural and free-from ingredients for the specialist bakery and food and drink markets. We are a stable, family-owned business with open communication, accessible leadership and a collaborative team culture.

About the Role

Reporting to the Sales & Marketing Manager, you will drive BakeRite's marketing and lead generation, working closely with Sales, NPD and senior management. The aim is a strong, consistent BakeRite brand and a steady flow of the right leads, with marketing measured by the results it delivers. This role is office-based in Coalville.

Key responsibilities

• Plan and deliver marketing campaigns on time and within budget, and act as guardian of the BakeRite brand
• Build target account lists in HubSpot, set up lead scoring and routing, and qualify website enquiries before handing them to Sales
• Create landing pages, gated content and targeted email campaigns, and lead our move of email marketing into HubSpot
• Manage the website, SEO and LinkedIn, including a weekly post and a monthly market update
• Use Claude and other AI tools daily to build repeatable workflows that research markets and accounts, draft content and automate routine tasks
• Keep HubSpot data clean and report monthly on leads, conversion and campaign results
• Produce sales collateral, including the company presentation, product sheets and the annual brochure and catalogue, and organise trade shows, client visits and sample packs

About You

Skills and experience

• 2-3 years' B2B marketing experience
• Hands-on HubSpot (or similar CRM and email platform) experience
• Practical use of generative AI tools such as Claude, ChatGPT or Copilot at work, with examples you can show us
• Website CMS, SEO and LinkedIn experience, with working knowledge of UK GDPR and PECR as they apply to marketing
• Excellent written English, with strong copywriting and proofreading skills
• Strong analytical skills and confidence with data, Excel and reporting
• Well organised, with experience planning events, visits or similar logistics

Desirable

• Food, ingredients, bakery, FMCG or B2B manufacturing experience
• HubSpot Academy certifications
• Experience building AI-driven workflows (Claude projects and skills, Zapier, Make)
• Canva and/or Adobe skills, plus photography and video
• A marketing degree or CIM qualification
• Full UK driving licence

Benefits

• Competitive remuneration package, enhanced pension contributions and enhanced sick pay scheme
• 20 days holiday plus your birthday off, plus bank holidays (29 days per annum)
• Additional holiday entitlement for long service
• Access to company-funded private medical insurance for you and your family
• Free breakfast and lunch, with soft drinks, tea and coffee available all day
• Funded opportunities for ongoing training and professional development
• Modern Coalville office with free on-site parking and EV charging

Other suitable skills and experience include:

Growth Marketing Executive, Marketing Executive, B2B Marketing Executive, Digital Marketing Executive, Lead Generation Executive, Content Marketing Executive, Marketing Officer or Marketing Coordinator.