Growth Marketing Executive

The BakeRite Company; Coalville; Vor Ort; GBP 32.000 - 52.000; Vollzeit

Benefits dieser Stelle

20 days holiday plus your birthday off

Bank holidays (29 days per annum)

Private medical insurance for you and/

Free breakfast and lunch

On-site parking and EV charging

Enhanced pension contributions

EV charging

Ongoing training opportunities

Zusammenfassung

The BakeRite Company in Coalville is seeking a Growth Marketing Executive to own marketing and lead generation for a growing food ingredients business. This hands-on role centers on HubSpot and AI tools to turn interest into qualified leads for the sales team, reporting to Sales & Marketing Manager and collaborating with NPD and senior management.

You will plan campaigns, build target accounts, manage content and optimize digital channels, including the website, SEO and LinkedIn, while

Qualifikationen

• 2–3 years’ B2B marketing experience.
• Hands-on HubSpot (or similar CRM and email platform) experience.
• Practical use of generative AI tools such as Claude, ChatGPT or Copilot at work, with examples you can show us.
• Website CMS, SEO and LinkedIn experience, with working knowledge of UK GDPR and PECR as they apply to marketing.
• Excellent written English, with strong copywriting and proofreading skills.
• Strong analytical skills and confidence with data, Excel and reporting.
• Well organised, with experience planning events, visits or similar logistics.
• Food, ingredients, bakery, FMCG or B2B manufacturing experience.
• HubSpot Academy certifications.
• Experience building AI-driven workflows (Claude projects and skills, Zapier, Make).
• Canva and/or Adobe skills, plus photography and video.
• A marketing degree or CIM qualification.
• Full UK driving licence.

Aufgaben

• Plan and deliver marketing campaigns on time and within budget, and act as guardian of the BakeRite brand.
• Build target account lists in HubSpot, set up lead scoring and routing, and qualify website enquiries before handing them to Sales.
• Create landing pages, gated content and targeted email campaigns, and lead our move of email marketing into HubSpot.
• Manage the website, SEO and LinkedIn, including a weekly post and a monthly market update.
• Use Claude and other AI tools daily to build repeatable workflows that research markets and accounts, draft content and automate routine tasks.
• Keep HubSpot data clean and report monthly on leads, conversion and campaign results.
• Produce sales collateral, including the company presentation, product sheets and the annual brochure and catalogue, and organise trade shows, client visits and sample packs.

Kenntnisse

B2B marketing

HubSpot CRM

AI tools such as Claude / ChatGPT

Website CMS & SEO

LinkedIn marketing

Data analysis & reporting

Copywriting

Ausbildung

Marketing degree or CIM qualification

Tools

HubSpot

CRM systems

SEO tools

Canva / Adobe

Claude / AI tools

Zapier / Make

CMS

Jobbeschreibung

Growth Marketing Executive

An opportunity for a commercially minded B2B marketer to own marketing and lead generation at a growing food ingredients business. This is a hands-on, results-driven role where HubSpot and AI tools sit at the centre of how you work, turning interest into qualified leads for the sales team.

• Full-time, Permanent

Please note: you must be authorised to work in the UK.

About Us

The BakeRite Company is an experienced importer, stockist and distributor of healthy, natural and free-from ingredients for the specialist bakery and food and drink markets. We are a stable, family-owned business with open communication, accessible leadership and a collaborative team culture.

About the Role

Reporting to the Sales & Marketing Manager, you will drive BakeRite’s marketing and lead generation, working closely with Sales, NPD and senior management. The aim is a strong, consistent BakeRite brand and a steady flow of the right leads, with marketing measured by the results it delivers. This role is office-based in Coalville.

Key responsibilities

• Plan and deliver marketing campaigns on time and within budget, and act as guardian of the BakeRite brand
• Build target account lists in HubSpot, set up lead scoring and routing, and qualify website enquiries before handing them to Sales
• Create landing pages, gated content and targeted email campaigns, and lead our move of email marketing into HubSpot
• Manage the website, SEO and LinkedIn, including a weekly post and a monthly market update
• Use Claude and other AI tools daily to build repeatable workflows that research markets and accounts, draft content and automate routine tasks
• Keep HubSpot data clean and report monthly on leads, conversion and campaign results
• Produce sales collateral, including the company presentation, product sheets and the annual brochure and catalogue, and organise trade shows, client visits and sample packs

About You

Skills and experience

• 2–3 years’ B2B marketing experience
• Hands-on HubSpot (or similar CRM and email platform) experience
• Practical use of generative AI tools such as Claude, ChatGPT or Copilot at work, with examples you can show us
• Website CMS, SEO and LinkedIn experience, with working knowledge of UK GDPR and PECR as they apply to marketing
• Excellent written English, with strong copywriting and proofreading skills
• Strong analytical skills and confidence with data, Excel and reporting
• Well organised, with experience planning events, visits or similar logistics
• Food, ingredients, bakery, FMCG or B2B manufacturing experience
• HubSpot Academy certifications
• Experience building AI-driven workflows (Claude projects and skills, Zapier, Make)
• Canva and/or Adobe skills, plus photography and video
• A marketing degree or CIM qualification
• Full UK driving licence
• Competitive remuneration package, enhanced pension contributions and enhanced sick pay scheme
• 20 days holiday plus your birthday off, plus bank holidays (29 days per annum)
• Additional holiday entitlement for long service
• Access to company-funded private medical insurance for you and your family
• Free breakfast and lunch, with soft drinks, tea and coffee available all day
• Funded opportunities for ongoing training and professional development
• Modern Coalville office with free on-site parking and EV charging

No agencies please.

Other suitable skills and experience include:

Growth Marketing Executive, Marketing Executive, B2B Marketing Executive, Digital Marketing Executive, Lead Generation Executive, Content Marketing Executive, Marketing Officer or Marketing Coordinator.