B2B Digital Growth Manager - PPC, SEO & CRO (Hybrid)

Digital Tonic | Digital, eCommerce & Marketing Recruitment; Clevedon; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

27 days holiday + bank holidays

Birthday off

Private medical insurance

Life assurance

Company pension

Employee share scheme

Free on-site parking

Regular socials

Employee discounts

Charity volunteer days

Cycle-to-work scheme

Training and development

Job summary

Digital Tonic is hiring a Digital Marketing Manager to drive lead generation and optimise the website, SEO, PPC, paid social and CRO. You’ll partner with agencies and internal teams to deliver measurable results and align campaigns with commercial goals.

You’ll own customer journeys, use analytics and CRM insights to improve targeting and conversion, and influence broader growth initiatives. Hybrid work is offered.

Qualifications

• Proven experience generating high-quality B2B leads through digital marketing.
• Multichannel campaign experience with measurable performance and ROI.
• Strong knowledge of PPC, SEO, paid social and CRO.
• Experience using website and campaign analytics to drive decisions.
• Understanding of customer journeys, segmentation and targeted delivery.
• Experience managing digital marketing, web development or creative agencies.
• Able to manage budgets and challenge external partners on performance.
• Experience using a CRM and marketing automation platform.
• Comfortable managing website content via a CMS.
• Strong project management and stakeholder communication.
• Commercially minded and data-led approach to digital marketing.
• Experience in a B2B technology or SaaS environment is advantageous.

Responsibilities

• Lead the company’s digital lead generation activity and manage the website.
• Oversee campaigns across PPC, SEO, paid social and email, ensuring high-quality audiences and messages.
• Coordinate with external specialists in media, web dev, design and PR to align with business goals.
• Analyze customer journeys using analytics, CRM data and campaign metrics to optimise targeting and conversions.
• Set strategic direction for PPC, SEO and paid social while monitoring performance at a detailed level.
• Support marketing automation development and attribution improvements; explore ABM opportunities.
• Create and shape campaign messaging and assets for emails, ads and social content.
• Oversee website updates and CMS content with an eye on conversion and ROI.

Skills

Lead generation

Multichannel campaigns

PPC

SEO

CRO

Analytics

CRM & automation

CMS management

Budget management

Agency management

Stakeholder comms

B2B tech/SaaS experience

Tools

CRM

Marketing automation

CMS

Job description

Digital Tonic is hiring a Digital Marketing Manager to drive lead generation and optimise the website, SEO, PPC, paid social and CRO. You’ll partner with agencies and internal teams to deliver measurable results and align campaigns with commercial goals.

You’ll own customer journeys, use analytics and CRM insights to improve targeting and conversion, and influence broader growth initiatives. Hybrid work is offered.