B2B Desk Sales Manager

JR United Kingdom; Peterborough; On-site; GBP 65,000; Full time

Job summary

An established industry player is seeking a dynamic B2B Sales Manager to lead their sales function. This role is pivotal in driving revenue growth, managing lead conversions, and coaching a high-performing team. If you have a proven track record in B2B sales and a passion for building strong customer relationships, this opportunity offers a chance to make a meaningful impact in a growing company. Join a diverse and inclusive team where your contributions will help shape the future of broadband connectivity in the UK.

Benefits

Medical Health Insurance

Death in Service Cover of 4 x Salary

Pension

Social Events

EAP System

Opportunities for Growth & Development

Free LightSpeed Broadband

Qualifications

• Proven track record in leading successful B2B sales teams.
• Strong negotiation and data-driven mindset for sales optimization.

Responsibilities

• Drive lead conversion and manage a high-performing sales team.
• Develop and implement sales strategies aligned with business growth.

Skills

B2B Sales Management

Team Leadership

Negotiation Skills

Sales Strategy Development

Data Analysis

Customer Relationship Management

Job description

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Base salary plus uncapped commission (£65k OTE)

The LightSpeed Experience

Rewarding experience. Meaningful outcomes. Making a difference in people's lives. That's what motivates us. Embrace diversity. Celebrate inclusion. Champion ideas. From across the table to around the UK, our path to innovation comes from our desire to deliver and from our outstanding people.

About us

We’ve been busy bringing gigabit fast full fibre broadband to thousands of UK homes since 2021. Our mission is to connect people. Our broadband is fast, fun and stress-free and our customers really are at the heart of every decision we make.

Here at LightSpeed, we’re going through an exciting period of growth. We have big ambitions for the future, and we need great people who share our ambitions and inspire us for the next part of our journey.

This is an exciting opportunity for anyone looking for their next challenge. We have an inclusive, diverse team – you can be yourself here and everyone is welcome. So, join us!

Role Overview

As a B2B Sales Manager, you will play a pivotal role in driving the success of LightSpeed business-to-business sales function. You will be responsible for managing and optimising lead conversion efforts, coaching a high-performing sales team, and ensuring the seamless execution of our sales strategy to achieve ambitious revenue targets.

This role demands a commercially driven leader with a deep understanding of B2B sales cycles, strong people management skills, and the ability to foster high-impact relationships with partners, customers, and internal stakeholders.

What we need you to do

• Develop and lead an effective pre-sales (outbound telesales) function, ensuring it is strategically aligned to business growth objectives. This includes a dual remit: directly selling to prospects and generating decision maker appointments for the Field Sales team.
• Own the end-to-end conversion of inbound leads, including those generated via telesales and business website enquiry forms, driving high-quality pipeline generation and qualification.
• Partner with the marketing team to drive effective campaigns and content to drive inbound leads.
• Drive sales performance and productivity, directly selling where required to maximise performance and mentor by example.
• Recruit, onboard, develop and continuously coach a high-performing sales team, fostering a culture of exceeding performance goals against defined revenue and conversion targets.
• Implement structured training and performance management frameworks to enhance sales effectiveness and productivity.
• Provide robust sales forecasts and implement action plans to address performance gaps.
• Work closely with the B2B Director to execute the Go-To-Market (GTM) strategy and adapt tactics based on market insights.
• Stay updated on industry trends, competitor activities, and customer needs to inform sales strategies and maintain a competitive edge.
• Oversee the end-to-end B2B customer journey, from prospecting and lead nurturing to contract execution and lead-to-cash.
• Play a key role alongside the B2B Director in developing relationships with any lead affiliate partners we onboard, ensuring timely feedback on lead quality and driving strong return on investment.
• Build and maintain strong customer relationships, exploiting opportunities to drive cross-sell and upsell efforts.
• Be flexible to support different sales campaigns and teams as required.
• Be the face of Lightspeed within the local communities we serve.

What we need from you

• A demonstrable track record of leading successful teams against stretchy targets within the B2B telecommunications sector.
• A hands-on, high-energy approach, with a strong record of converting B2B sales opportunities into revenue.
• Ability to build, inspire, and develop a results-driven business development and sales team.
• Strong negotiation skills, with a data-driven and strategic mindset for optimising sales performance.
• Comfortable working in a scale-up environment, with the ability to be hands-on and flexible in supporting the setup and scalability of a new business unit.
• High levels of computer literacy, alongside strong quantitative and analytical skills to track sales performance, assess market opportunities, and optimise lead generation.
• Excellent communication skills (both written and verbal), with the ability to engage and influence stakeholders at all levels.
• Strong collaboration and networking skills, embracing a "one-team" mindset to drive cross-functional success.
• A deep understanding of the B2B customer base, including market trends, competitive dynamics, and customer needs.
• Resilient, adaptable, and hungry for success, thriving in a high-growth, results-driven environment.
• A fast learner with the ability to quickly adapt and execute in an evolving B2B sales landscape.
• Hands on and high energy levels with significant evidence of converting B2B sales opportunities & achieving targets.
• Resilient, adaptable, and hungry for success, thriving in a high-growth, results-driven environment.

What you can expect from the interview process

We believe that an interview should be a two-way process. It should be an opportunity for you to find out everything you need to know as much as it is about us getting to know you.

If you have a disability, a learning difficulty, a medical condition or another individual need that requires an adjustment to our process; and you believe this may affect your performance in selection, we’ll be happy to make reasonable adjustments to our processes for you. Please let us know in good time, so that we can support you to perform at your best.

What we can offer you

• Medical Health Insurance
• Death in Service Cover of 4 x Salary
• Pension
• Social Events
• EAP System
• Opportunities for Growth & Development
• Free LightSpeed Broadband – If you’re in our area