B2B Demand Gen Manager: Growth & Campaigns

Michael Page Marketing; Newbury, Trowbridge; On-site; GBP 55,000 - 59,000; Full time

Benefits offered by this job

Bonus

Pension

Car allowance

Job summary

Michael Page is recruiting a Marketing Manager - B2B / Demand Generation Manager to lead demand generation activity, drive qualified pipeline and improve conversion. You will work closely with sales and external partners to deliver integrated campaigns, content and digital strategies that boost brand visibility and acquisition.

The role requires proven B2B demand generation success, expertise in integrated marketing channels, CRM/marketing automation and data-driven optimization.

Qualifications

• Proven experience delivering B2B demand generation and lead generation campaigns with a strong focus on pipeline growth and conversion performance.
• Strong understanding of integrated marketing channels including digital, content, PR, events, social media and sales enablement.
• Experience optimising digital performance through SEO, website journeys, landing pages, analytics and conversion best practices.
• Skilled in using CRM, marketing automation and reporting platforms to drive targeting, nurturing and campaign effectiveness.
• Ability to create compelling marketing assets including thought leadership, case studies, customer stories and sales collateral.
• Good understanding of brand governance, compliance and maintaining consistency across all marketing activity.
• Proficient in Microsoft Office, particularly Excel, with experience leveraging AI tools to enhance planning, content creation, automation and reporting.

Responsibilities

• Own and deliver demand generation strategies that drive qualified pipeline growth, lead quality and measurable commercial outcomes.
• Develop and optimise integrated acquisition and retention campaigns across digital, content, PR, events and thought leadership channels.
• Enhance customer journeys across websites, campaigns and events, ensuring a seamless and insight-led experience from engagement to conversion.
• Drive digital performance through website optimisation, SEO, landing pages, lead capture and conversion pathway improvements.
• Use data, market insights and stakeholder feedback to identify growth opportunities, improve campaign effectiveness and maximise marketing ROI.
• Partner with sales teams to create compelling content, customer success stories and campaign assets that support business development objectives.
• Champion strong governance, brand consistency and risk management while fostering a customer-centric, values-led culture.

Skills

Demand generation

Lead generation

Campaign optimisation

CRM

Marketing automation

Analytics

Content creation

Tools

CRM systems

Marketing automation platforms

Reporting tools

Job description

Michael Page is recruiting a Marketing Manager - B2B / Demand Generation Manager to lead demand generation activity, drive qualified pipeline and improve conversion. You will work closely with sales and external partners to deliver integrated campaigns, content and digital strategies that boost brand visibility and acquisition.

The role requires proven B2B demand generation success, expertise in integrated marketing channels, CRM/marketing automation and data-driven optimization.