B2B Demand Gen Manager - Growth & Pipeline Leader

Michael Page; Newbury, Trowbridge; On-site; GBP 55,000 - 59,000; Full time

Benefits offered by this job

Car allowance

Bonus

Pension

Excellent benefits

Job summary

Michael Page is seeking a Marketing Manager - B2B / Demand Generation to lead demand-gen activity, drive qualified pipeline and support sales with integrated campaigns and content. The role focuses on growth, brand visibility and ROI across digital channels.

The Permanent role is based in Newbury with regular travel to Trowbridge; salary £55,000–£59,000, plus generous bonus and pension and extensive benefits.

Qualifications

• Proven experience delivering B2B demand generation and lead generation campaigns with pipeline focus.
• Proven people management experience.
• Strong understanding of integrated marketing channels including digital, content, PR, events, social media and sales enablement.
• Experience Optimising digital performance through SEO, website journeys, landing pages, analytics and conversion best practices.
• Skilled in using CRM, marketing automation and reporting platforms to drive targeting, nurturing and campaign effectiveness.
• Ability to create compelling marketing assets including thought leadership, case studies and customer stories.
• Good understanding of brand governance, compliance and maintaining consistency across marketing activity.
• Proficient in Microsoft Office, especially Excel, with experience using AI tools to enhance planning and reporting.

Responsibilities

• Own and deliver demand generation strategies driving pipeline growth and measurable outcomes.
• Manage and develop a small team.
• Develop and optimise integrated acquisition and retention campaigns across digital, content, PR, events and thought leadership.
• Enhance customer journeys across websites, campaigns and events for seamless engagement to conversion.
• Drive digital performance through website optimisation, SEO, landing pages and lead capture.
• Use data and insights to identify growth opportunities and maximise marketing ROI.
• Partner with sales teams to create compelling content and campaign assets.
• Champion governance, brand consistency and risk management with a customer-centric culture.

Skills

Demand generation

Lead generation

People management

Integrated marketing

SEO

Analytics

CRM

Marketing automation

Content creation

Sales enablement

Brand governance

Excel

AI planning tools

Tools

CRM platforms

Marketing automation platforms

Reporting tools

Job description

Michael Page is seeking a Marketing Manager - B2B / Demand Generation to lead demand-gen activity, drive qualified pipeline and support sales with integrated campaigns and content. The role focuses on growth, brand visibility and ROI across digital channels.

The Permanent role is based in Newbury with regular travel to Trowbridge; salary £55,000–£59,000, plus generous bonus and pension and extensive benefits.