B2B Demand Gen Manager — Fintech Growth & ABM

Ryft Pay Ltd; Manchester; On-site; GBP 45,000 - 75,000; Full time

Job summary

Ryft Pay Ltd in Manchester is seeking a Demand Generation Manager to accelerate marketing campaigns across multiple channels and align activities with sales. You will help shape the demand gen plan, run ABM programs, and ensure a clear attribution picture.

Ideal candidates are analytical with 4–6 years in B2B marketing, fintech experience preferred, and a hands-on, T-shaped profile across marketing channels. You’ll work autonomously and coordinate with freelancers and internal teams.

Qualifications

• 4-6 years in marketing.
• B2B experience is mandatory, ideally in fintech.
• T-shaped profile: hands-on working knowledge across a broad mix of marketing channels, with proven depth in at least one.
• Track record of running campaigns with clear, commercial results.
• Comfortable working with Hubspot, Clay and LinkedIn Ads.
• Able to work autonomously and prioritise across multiple concurrent workstreams.
• Comfortable briefing and directing others (freelancers, internal stakeholders).
• Happy to run owned and third-party events.

Responsibilities

• Executing and helping shape the demand generation plan across a broad mix of channels
• Planning and running cross-functional activities
• Helping build and execute ABM campaigns
• Maintaining a clear attribution picture so we know what's actually driving pipeline from their activities
• Building and improving marketing automation workflows to support lead flow, nurture, and sales handoff
• Working closely with sales to align activity with pipeline targets and refine ICP targeting

Skills

Analytical

Marketing channels knowledge

T-shaped profile

Proven depth in at least one area

B2B fintech experience

Autonomous prioritisation

ABM campaigns

Campaign management

Tools

Hubspot

Clay

LinkedIn Ads

Job description

Ryft Pay Ltd in Manchester is seeking a Demand Generation Manager to accelerate marketing campaigns across multiple channels and align activities with sales. You will help shape the demand gen plan, run ABM programs, and ensure a clear attribution picture.

Ideal candidates are analytical with 4–6 years in B2B marketing, fintech experience preferred, and a hands-on, T-shaped profile across marketing channels. You’ll work autonomously and coordinate with freelancers and internal teams.