Demand Generation Manager

Ryft Pay Ltd; Manchester; On-site; GBP 45,000 - 75,000; Full time

Job summary

Ryft Pay Ltd in Manchester is seeking a Demand Generation Manager to accelerate marketing campaigns across multiple channels and align activities with sales. You will help shape the demand gen plan, run ABM programs, and ensure a clear attribution picture.

Ideal candidates are analytical with 4–6 years in B2B marketing, fintech experience preferred, and a hands-on, T-shaped profile across marketing channels. You’ll work autonomously and coordinate with freelancers and internal teams.

Qualifications

• 4-6 years in marketing.
• B2B experience is mandatory, ideally in fintech.
• T-shaped profile: hands-on working knowledge across a broad mix of marketing channels, with proven depth in at least one.
• Track record of running campaigns with clear, commercial results.
• Comfortable working with Hubspot, Clay and LinkedIn Ads.
• Able to work autonomously and prioritise across multiple concurrent workstreams.
• Comfortable briefing and directing others (freelancers, internal stakeholders).
• Happy to run owned and third-party events.

Responsibilities

• Executing and helping shape the demand generation plan across a broad mix of channels
• Planning and running cross-functional activities
• Helping build and execute ABM campaigns
• Maintaining a clear attribution picture so we know what's actually driving pipeline from their activities
• Building and improving marketing automation workflows to support lead flow, nurture, and sales handoff
• Working closely with sales to align activity with pipeline targets and refine ICP targeting

Skills

Analytical

Marketing channels knowledge

T-shaped profile

Proven depth in at least one area

B2B fintech experience

Autonomous prioritisation

ABM campaigns

Campaign management

Tools

Hubspot

Clay

LinkedIn Ads

Job description

About Ryft

Ryft is a regulated payment facilitator and authorised payment institution building the infrastructure layer for modern commerce platforms.

We enable marketplaces, SaaS platforms and multi-party ecosystems to embed and monetise payments natively. Our technology handles onboarding, compliance, orchestration, split payments and revenue sharing, allowing our partners to focus on growth while we manage complexity.

We are now entering the next phase of scale, expanding into new verticals and building a category-defining embedded payments platform.

About the Role

We're a growing, high-performing company led by serial founders and backed by exceptional investors. We're looking for a Demand Generation Manager to help drive our marketing activities - someone who fits the T shaped marketing profile: a working knowledge across marketing, with real depth in at least one or two disciplines.

Your responsibilities will include:

• Executing and helping shape the demand generation plan across a broad mix of channels

• Planning and running cross-functional activities

• Helping build and execute ABM campaigns

• Maintaining a clear attribution picture so we know what's actually driving pipeline from their activities

• Building and improving marketing automation workflows to support lead flow, nurture, and sales handoff

• Working closely with sales to align activity with pipeline targets and refine ICP targeting

Requirements

We're looking for someone who is analytical and is comfortable working across a broad remit.

Must-haves

• 4-6 years in marketing

• B2B experience is mandatory, ideally in fintech

• T-shaped profile: hands-on working knowledge across a broad mix of marketing channels, with proven depth in at least one

• Track record of running campaigns with clear, commercial results

• Comfortable working with Hubspot, Clay and LinkedIn Ads

• Able to work autonomously and prioritise across multiple concurrent workstreams

• Comfortable briefing and directing others (freelancers, internal stakeholders)

• Happy to run owned and third-party events

Nice to have

• Experience building marketing automation workflows

• Experience in a scale-up environment, building processes rather than inheriting them

Our Culture

We give people the tools and the support to execute at their best. No politics, no unnecessary meetings, no painfully complex sign-off processes. If that resonates, you'll fit right in.