Website Growth Lead (SEO, AEO & CRO)

Demandflow; United Kingdom; Remote; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Performance bonuses

Access to frontier tools

Dedicated learning time

Flexible schedule

Fully remote work

25 days paid leave

Job summary

Demandflow in the United Kingdom is seeking a Growth Strategist to own the growth strategy for B2B websites, leading SEO, AI discovery and conversion initiatives. You will advise clients directly and collaborate with designers and developers to implement plans.

You’ll own SEO, AEO/GEO and CRO across client accounts, reporting to a Co-Founder and shaping Demandflow’s growth offering. This is a fully remote role requiring collaboration across GMT, EST and PST.

Qualifications

• Strong hands-on technical, on-page and content SEO with evidence of improving organic traffic.
• Practical AEO/GEO experience through research, audits or experiments.
• Hands-on CRO: taking an opportunity from analysis through an improvement or experiment and judging the result against its objective.
• Strong B2B marketing knowledge, connecting websites with positioning, campaigns and pipeline.
• Experience with GA4, Google Search Console and behavioural analytics, turning data into recommendations while explaining its limits.
• Client-facing strategic experience with senior stakeholders; agency experience is strongly preferred.
• Practical AI use in research and analysis, with findings checked against evidence.
• Fluent English and excellent written and verbal communication.

Responsibilities

• Set a growth direction that matters: Understand each client’s business, audience and wider marketing. Build a prioritised roadmap that connects discovery and conversion to commercial goals, then turn it into clear briefs with the Project Lead.
• Improve discovery in search and AI: Lead technical, on-page and content SEO. Research search intent and competitors, investigate AI visibility and test AEO/GEO approaches.
• Turn more interest into enquiries: Use quantitative and qualitative research to understand behaviour and friction. Develop hypotheses around messaging, landing pages, forms and journeys, then work with designers and developers on improvements and experiments.
• Turn results into better decisions: Define useful KPIs, own reporting and lead growth conversations with senior client stakeholders. Explain what has changed, what it means and where to focus next.

Skills

SEO expertise

AEO/GEO experience

CRO skills

B2B marketing

GA4

Google Search Console

Behavioral analytics

Client-facing strategy

AI in research

English fluency

Tools

Webflow

Ahrefs

Semrush

Screaming Frog

Hotjar

Microsoft Clarity

Job description

Connect search, AI discovery and conversion to help B2B websites become a stronger source of qualified demand.

The opportunity

Own the growth strategy that helps B2B websites attract the right people and turn interest into qualified enquiries. You’ll lead SEO, AI discovery and conversion work, advise clients directly and work with designers and developers to put the plan into practice.

You’ll own SEO, AEO/GEO and CRO strategy across client accounts, with Project Leads owning delivery. You’ll report to a Co-Founder and also help shape Demandflow’s growth offering and our own marketing.

Working hours: Availability to collaborate across GMT, EST and PST time zones

What you’ll do

• Set a growth direction that matters: Understand each client’s business, audience and wider marketing. Build a prioritised roadmap that connects discovery and conversion to commercial goals, then turn it into clear briefs with the Project Lead.
• Improve discovery in search and AI: Lead technical, on-page and content SEO. Research search intent and competitors, investigate AI visibility and test AEO/GEO approaches. Be clear about what the evidence supports and what remains uncertain.
• Turn more interest into enquiries: Use quantitative and qualitative research to understand behaviour and friction. Develop hypotheses around messaging, landing pages, forms and journeys, then work with designers and developers on improvements and experiments. Assess the results and use them to decide what happens next.
• Turn results into better decisions: Define useful KPIs, own reporting and lead growth conversations with senior client stakeholders. Explain what has changed, what it means and where to focus next. Share learning across accounts and work with a Co-Founder on Demandflow’s own SEO, AI discovery and conversion.

The expertise you’ll bring

• Strong hands-on technical, on-page and content SEO, with evidence of improving relevant organic traffic or contributing to business outcomes.
• Practical AEO/GEO experience through research, audits or experiments. You can explain what you learned and the limits of the evidence.
• Hands-on CRO: taking an opportunity from analysis through an improvement or experiment and judging the result against its objective.
• Strong B2B marketing knowledge, connecting websites with positioning, campaigns and pipeline.
• Experience with GA4, Google Search Console and behavioural analytics, turning data into recommendations while explaining its limits.
• Client-facing strategic experience with senior stakeholders. Agency experience is strongly preferred, and you can prioritise work across several accounts.
• Practical AI use in research and analysis, with findings checked against evidence and your own judgement guiding recommendations.
• Fluent English and excellent written and verbal communication, making complex findings clear to people outside your discipline.

Useful additional experience

• Working with B2B SaaS, technology or high-growth companies.
• Webflow and experimentation or A/B testing tools.
• Ahrefs, Semrush, Screaming Frog, Hotjar or Microsoft Clarity.
• Content strategy or paid acquisition, including the relationship between campaigns and landing pages.
• Improving an agency’s own marketing or growth strategy.

How we’ll help you grow

Own a broad growth remit with designers and developers who can put your recommendations into practice. Help shape the service itself and work directly with a Co-Founder on Demandflow’s growth.

What we offer

• Performance bonuses and a clear path to promotion.
• Access to frontier tools.
• Dedicated learning time, funded development and regular feedback.
• Work with specialists across brand, design, development and growth.
• 25 days’ paid leave, plus Christmas time off.
• Fully remote, with a flexible schedule around your role’s collaboration hours.