B2B Copywriter & Content Strategist

Demandflow; United Kingdom; Remote; GBP 40.000 - 65.000; Vollzeit

Benefits dieser Stelle

Performance bonuses

Access to frontier tools

Dedicated learning time

Fully remote with flexible schedule

25 days’ paid leave

Zusammenfassung

Demandflow is seeking a Website Growth Lead to shape messaging for B2B clients. You’ll own content strategy, write homepages and product pages, and guide long-form articles with evidence-based claims. You’ll collaborate across GMT and EST time zones, working with designers and growth specialists to drive editorial quality.

You’ll drive SEO/AEO initiatives, manage briefs and reviews across multiple clients, and uphold high editorial standards with an established AI-assisted workflow.

Qualifikationen

• B2B website copy and long-form articles portfolio.
• Ability to understand unfamiliar businesses and translate complex ideas into clear writing.
• Experience with SEO and AEO content planning.
• Excellent written English and strong editing at argument/structure/detail level.
• Established AI-assisted editing workflow and fact-checking.

Aufgaben

• Develop messaging and tone of voice guidance with clients.
• Write homepages and product/service pages showing value clearly.
• Create editorial plans integrating SEO/AEO with growth aims.
• Edit and present copy, coordinating reviews with design and growth teams.

Kenntnisse

B2B copywriting

Long-form article writing

SEO & AEO strategy

English writing & editing

AI-assisted editing

Presentation & briefing skills

Tools

CMS

Jobbeschreibung

Find the words that make complex B2B companies clear and compelling, from a new website to the content that helps it grow.

The opportunity

Help B2B companies make their value clear and compelling. You’ll shape messaging and tone of voice, write new websites and develop content that gives readers a useful understanding of the business and its expertise.

Great writing is the core of this role. You’ll own content strategy and editorial quality within the Website Growth Lead’s roadmap, with the Project Lead coordinating delivery.

Working hours: Availability to collaborate across GMT and EST time zones

What you’ll do

• Make the message clear: Research the business and its customers, ask good questions and find the evidence behind its claims. Develop messaging and practical tone of voice guidance with the client.
• Write websites that help people decide: Write homepages and product or service pages that make the company’s value clear. Take copy from discovery through drafts and client review, working with designers on hierarchy and refining the words in the finished page.
• Turn growth priorities into useful content: Work with the Website Growth Lead on SEO and AEO priorities. Build an editorial plan across new and existing content, drawing on the client’s expertise and coordinating reviews with the Project Lead.
• Own the editorial standard: Write well-researched articles that answer a customer’s question in depth. Support claims with evidence and substantially edit AI-assisted work. Present your recommendations, prepare copy for publication and use performance insights to improve it.

The expertise you’ll bring

• A strong B2B portfolio covering marketing website copy and useful, well-researched long-form articles, with a clear point of view supported by evidence.
• The ability to understand an unfamiliar business and turn complex ideas into writing its customers understand. You’ve developed messaging and tone of voice with clients.
• Practical SEO and AEO content strategy: translating search intent and audience questions into an editorial plan alongside a growth specialist.
• Excellent written English and strong editing at the level of argument, structure and detail.
• An established AI workflow with careful fact-checking and substantial editing. Your own thinking and editorial decisions show in the finished work.
• Confidence presenting copy, working with designers and growth specialists, and managing briefs, drafts and feedback across several clients.

Useful additional experience

• Writing for B2B SaaS, technology or businesses with complex products and services.
• Customer or subject matter expert interviews, including turning those conversations into original content.
• Conversion copywriting and using website performance insights to improve a page’s message.
• Working in a CMS and preparing content for publication.
• Agency experience across both website projects and ongoing content programmes.

How we’ll help you grow

Build direct relationships with B2B clients and learn from the people who know their products. Develop your work across website launches and ongoing content, and help shape our editorial standards.

What we offer

• Performance bonuses and a clear path to promotion.
• Access to frontier tools.
• Dedicated learning time, funded development and regular feedback.
• Work with specialists across brand, design, development and growth.
• 25 days’ paid leave, plus Christmas time off.
• Fully remote, with a flexible schedule around your role’s collaboration hours.