B2B Content & Email Marketing Manager

The National College; Sheffield; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Life assurance

Maternity/Paternity pay

Parental leave

GP access

Mental health support

Charity day

25 days holiday

Study support

Job summary

The National College is seeking a commercially minded Content & Email Marketing Manager to create high-quality B2B content and build connected customer journeys that generate demand and drive growth. This hands-on role covers content marketing, lifecycle marketing, CRM automation and email, turning insights into compelling communications.

You will craft content for the buying journey, optimise lifecycle programmes across acquisition, onboarding, engagement, cross-sell and reactivation, and

Qualifications

• Strong B2B content marketing and copywriting experience with a proven track record of creating lead magnets, whitepapers, guides, case studies, blogs, nurture content and conversion copy.
• Hands-on experience in email marketing, CRM or marketing automation within B2B, SaaS, subscription, membership or a similarly complex environment.
• Hands-on HubSpot experience, including workflows, segmentation, automation, email and reporting.
• Experience building and executing automated nurture and lifecycle journeys across prospect and customer stages.
• Strong understanding of segmentation, behavioural triggers, personalisation and customer journeys.

Responsibilities

• Create high-quality B2B content including lead magnets, whitepapers, guides, case studies, blogs, nurture content and campaign assets.
• Turn customer insight, research, product expertise into compelling, audience-first content.
• Develop content that supports the B2B buying journey from awareness to conversion.
• Create campaign and nurture assets that generate demand and capture leads.
• Build and optimise lifecycle journeys across acquisition, nurture, conversion, onboarding, engagement, cross-sell and reactivation.

Skills

B2B content marketing

Copywriting

Email marketing

HubSpot

CRM software

Education

Degree in Marketing

Tools

HubSpot

CRM software

Marketing automation

Job description

The National College is seeking a commercially minded Content & Email Marketing Manager to create high-quality B2B content and build connected customer journeys that generate demand and drive growth. This hands-on role covers content marketing, lifecycle marketing, CRM automation and email, turning insights into compelling communications.

You will craft content for the buying journey, optimise lifecycle programmes across acquisition, onboarding, engagement, cross-sell and reactivation, and