B2B Content & Campaigns Lead for Retail

William Reed; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Generous annual leave

Long service holiday

Christmas office closure

Holiday purchase scheme

MeDay

Volunteering day

Hybrid working

Enhanced pension

Life assurance

Group Income Protection

Family-friendly policies

Health and wellbeing resources

Job summary

William Reed's Retail Week is seeking a Head of Commercial Content to shape and deliver content campaigns for senior decision makers at the UK’s largest retailers. You’ll oversee reports, thought leadership, digital channels and events, ensuring client goals and audience value are delivered.

Working closely with clients, industry experts and colleagues across Retail Week, The Grocer and the wider William Reed group, you’ll build partnerships, craft compelling content, and drive campaigns from

Qualifications

• Experience creating content for a B2B audience.
• Strong writing and editing across formats.
• Experience building relationships with clients and senior executives.
• Commercial mindset balancing audience needs with business goals.
• Experience coaching or developing others.
• Strong organisational skills to manage multiple projects and deadlines.
• Interest in retail trends across tech, AI, supply chain, marketing.

Responsibilities

• Deliver integrated commercial content campaigns from concept through to execution.
• Develop content strategies and narratives based on industry trends and client goals.
• Build and maintain strong client relationships, acting as a trusted partner.
• Write, edit and refine content to engage and meet brand and editorial standards.
• Create event agendas and secure high-profile speakers to support programme success.
• Develop briefs for writers, designers and contributors to meet objectives.
• Collaborate with colleagues across Retail Week, The Grocer and William Reed to maximise reach and impact.

Skills

B2B content experience

Written communications

Client relationship management

Campaign leadership

Collaborative leadership

Job description

William Reed's Retail Week is seeking a Head of Commercial Content to shape and deliver content campaigns for senior decision makers at the UK’s largest retailers. You’ll oversee reports, thought leadership, digital channels and events, ensuring client goals and audience value are delivered.

Working closely with clients, industry experts and colleagues across Retail Week, The Grocer and the wider William Reed group, you’ll build partnerships, craft compelling content, and drive campaigns from