Audience Growth & Lead Gen Manager

Financial Times; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Generous annual leave

Medical cover

Inclusive parental leave

Subsidised gym memberships

Community volunteering opportunities

Job summary

The Financial Times is seeking a Marketing and Audience Development Manager in London to develop and deliver lead-generation and audience acquisition across events, webinars, content and digital campaigns.

This role blends hands‑on marketing delivery with an audience‑first, commercially minded approach, using data to grow issuer and investor communities and support the commercial growth of our events.

Qualifications

• Experience in marketing, audience development and demand generation.
• Proven ability to run multi‑channel campaigns and nurture leads.
• Experience with events, webinars and content campaigns.
• Proficient in using CRM and marketing automation tools for segmentation.

Responsibilities

• Develop and deliver lead-generation and audience acquisition across events, webinars and digital campaigns.
• Identify target issuer/investor audiences and translate insights into marketing activity.
• Plan multi‑channel campaigns across email, digital, social, content and partnerships.
• Build nurture journeys to move leads toward engagement and event participation.
• Track performance against targets and optimize campaigns based on data insights.
• Collaborate across Marketing, Investor Relations, Content and Sales to support commercial objectives.

Skills

Marketing

Audience development

Lead generation

CRM

Marketing automation

Multi-channel marketing

Tools

CRM platforms

Marketing automation

Job description

The Financial Times is seeking a Marketing and Audience Development Manager in London to develop and deliver lead-generation and audience acquisition across events, webinars, content and digital campaigns.

This role blends hands‑on marketing delivery with an audience‑first, commercially minded approach, using data to grow issuer and investor communities and support the commercial growth of our events.