Marketing and Audience Development Manager

The Financial Times Ltd; City Of London; Hybrid; GBP 45,000 - 75,000; Full time

Benefits offered by this job

Generous annual leave

Medical cover

Parental leave packages

Gym memberships

Job summary

Financial Times is seeking a Marketing and Audience Development Manager to drive lead generation and audience engagement across events, webinars and digital campaigns. You will work across Marketing, Issuer & Investor Relations, Content and Sales to identify priority audiences and craft journeys that convert leads into active participants in our portfolio.

The role emphasizes data-driven, audience-first strategies with a commercial focus to grow issuer/investor communities and support the events

Qualifications

• Experience in marketing, audience development or demand generation.
• Proven ability to run multi-channel campaigns.
• Experience with CRM and marketing automation platforms.
• Strong analytics to measure campaign performance.

Responsibilities

• Develop and execute audience acquisition and lead-gen strategies.
• Collaborate with Issuer & Investor Relations, Content and Sales to align activities.
• Plan multi-channel campaigns across email, digital, social, content and partnerships.
• Use data to identify audiences and optimize targeting across campaigns.
• Track performance against targets and marketing-attributed revenue.

Skills

Marketing

Audience development

Demand generation

CRM & marketing automation

Analytics & insights

Communication & PM

Commercial mindset

Education

Bachelor's degree in Marketing or related

Tools

Salesforce

HubSpot

Job description

About us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The Role

Working across Marketing and Issuer & Investor Relations, the Marketing and Audience Development Manager will develop and deliver lead‑generation, acquisition and engagement activity across events, webinars, content and digital campaigns.

This role combines hands‑on marketing delivery with an audience‑first and commercially minded approach. Using data and insight, you’ll help identify the audiences we need to reach, determine how best to engage them and uncover opportunities to grow our issuer and investor communities and support the commercial growth of our events.

Key Responsibilities

• Develop and deliver audience acquisition and lead‑generation strategies to grow priority issuer and investor communities across the portfolio.
• Partner with Issuer & Investor Relations to identify priority organisations, audience segments and growth opportunities, translating these into targeted marketing activity.
• Find opportunities to reach new audiences through webinars, content marketing, paid promotion, annual partnerships and other acquisition channels.
• Develop nurture journeys that move newly acquired leads and existing audiences towards deeper engagement and event participation.
• Build year‑round engagement activity that maintains relationships with key communities between individual event campaigns.
• Find opportunities to re‑engage existing or dormant audiences and strengthen their relationship with the wider portfolio.
• Test new acquisition and engagement approaches, scaling activity that delivers high‑quality and commercially relevant leads.
• Plan and deliver multi‑channel campaigns across email, digital, social media, website, content, partnerships and other relevant channels.
• Manage audience marketing across the full event lifecycle, from launch and acquisition through to registration, attendance and post‑event engagement.
• Plan and deliver webinars, content campaigns and other lead‑generation initiatives that provide valuable audience touchpoints throughout the year.
• Develop targeted messaging, content and audience journeys that reflect the interests and needs of different issuer and investor groups.
• Collaborate across Marketing, Issuer & Investor Relations, Content and Sales to ensure audience activity supports wider event and commercial objectives.
• Use audience, CRM and campaign data to understand audience behaviour, identify gaps and guide targeting, segmentation and nurture activity.
• Track performance against targets including audience growth, engagement, qualified leads, registrations, conversion and marketing‑attributed revenue.
• Handle both the volume and quality of leads generated, ensuring activity remains focused on audiences relevant to event and commercial objectives.
• Analyse campaign performance to understand which audiences, channels and messages deliver the strongest results, and optimise activity accordingly.
• Share audience insights and recommendations with Marketing and Issuer & Investor Relations colleagues to guide future strategy.
• Ensure marketing and audience acquisition activity aligns with relevant data protection and GDPR requirements.

Required Skills and Experience

• Experience in marketing, audience development, demand generation or lead generation, ideally within B2B events, media or professional services.
• Strong understanding of multi‑channel audience acquisition, lead generation and nurture.
• Experience delivering events, webinars, content campaigns or other audience engagement activity.
• Experience using CRM and marketing automation platforms for segmentation, targeting and campaign delivery.
• Strong analytical skills, with confidence using data and insight to improve audience and campaign performance.
• Excellent communication, organisational and project management skills.
• A commercially minded, collaborative and proactive approach, with a focus on growing and deepening valuable audience relationships.

Desirable

• Experience working with issuer, investor or other professional B2B audiences.
• Experience using campaign and audience data to measure qualified leads, conversion and marketing‑attributed revenue.

What's in it for You?

Our benefits vary by location but we are committed to providing best‑in‑class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We currently operate a hybrid model which requires staff to work onsite 50% of the time, subject to role requirements & regular review. While flexible working requests will be considered, not all patterns are suitable for all roles. We believe this balanced approach supports flexibility and protects our culture, making collaboration and communication easier, building stronger relationships and team cohesion, and supporting peer learning. We reserve discretion on reasonable notice to change this approach either generally or for specific individuals or teams.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [e-mail] and a member of our team will be happy to help.

Further Information

At the FT, we embrace innovation and the use of technology and appreciate that individuals may use AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

Interested in the FT but don’t see the right role yet? Join our Talent Community to receive exclusive updates, featured jobs, and insights into working at the FT.