Av / Event Production - Business Development Manager

Live Recruitment; Coventry; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Uncapped commission

Hybrid work arrangement

Direct access to MD

Job summary

Live Recruitment is seeking an AV & Event Production - Business Development Manager in Coventry. The first dedicated sales hire will build the new-business engine, reporting to the MD, with hybrid work and international travel.

You will own the full sales cycle, from prospecting to close, and receive uncapped commission on a strong, repeat-revenue platform. You will open agency relationships, develop existing accounts and shape pricing and proposals with the MD, while maintaining CRM

Qualifications

• Proven new-business sales experience in events or production services.
• Ability to build and manage a pipeline over long sales cycles.
• Experience running full sales cycles from prospecting to close.
• CRM discipline and forecasting accuracy are essential.

Responsibilities

• Build and convert a qualified pipeline of exhibition, conference and live event opportunities.
• Open new agency accounts, prioritising clients with recurring project flow.
• Run the full sales cycle from prospecting and discovery through to close.
• Develop existing accounts with clear headroom, growing share of event spend.
• Maintain rigorous CRM discipline across pipeline, activity and forecasting.
• Collaborate with the MD on pricing, proposals and sales strategy.

Skills

New-business sales

Pipeline management

CRM discipline

Agency relationships

Pricing & proposals

Tools

CRM software

Job description

Hybrid, with international travel

Repeat-revenue accounts at leading UK agencies and brands, a £2m equipment fleet, and a clear trajectory from £3.5m to £10m. The AV & Event Production - Business Development Manager who joins first builds the sales function from scratch, earns uncapped commission on a base that already converts, and sits directly alongside the MD on strategy.

• Uncapped commission, gross-profit based with accelerators above target
• Shape the sales function from the ground up and lead the future team
• Direct access to the MD and a seat at the table on strategy
• Hybrid working with flexibility for the right candidate
• Strong repeat-revenue accounts and a delivery track record that sells itself

The Company

This is a thriving technical production partner trusted by leading UK event, exhibition and creative agencies. The business plans, integrates and delivers AV, LED, video and event technology for exhibitions, conferences and live experiences across the UK and internationally. With an equipment fleet worth over £2m and almost all revenue built on referrals and repeat business, the foundation is solid. The plan now is deliberate, structured growth, and they are hiring their first AV & Event Production - Business Development Manager to drive it.

The Role

As AV & Event Production - Business Development Manager, you are the first dedicated sales hire in the business, reporting directly to the MD and responsible for building the new-business engine that drives the company's next stage of growth.

• Build and convert a qualified pipeline of exhibition, conference and live event opportunities
• Open new agency accounts, prioritising clients with recurring project flow
• Run the full sales cycle from prospecting and discovery through to close
• Develop existing accounts with clear headroom, growing share of event spend
• Maintain rigorous CRM discipline across pipeline, activity and forecasting
• Collaborate with the MD on pricing, proposals and sales strategy
• Represent the business at industry events and trade shows to build profile

The Candidate

The right candidate brings proven new-business sales experience in events or production services, with a track record of running the full sales cycle from cold prospecting through to close. To be considered as AV & Event Production - Business Development Manager, you will need demonstrable ability to build and manage a pipeline over long sales cycles, develop agency relationships, and turn first projects into retained accounts.

Experience selling AV, technical production or exhibition services is beneficial but not essential, as is familiarity with the UK and international event market or comfort in hands‑on technical conversations on site. What matters most is the ambition to build something, the discipline to manage a complex pipeline, and the confidence to work with genuine autonomy.

In return, you get uncapped commission on a strong repeat‑revenue base, real autonomy to build and eventually lead a sales function, and direct access to the MD from day one. This is a rare opportunity to step into a commercially significant role with genuine ownership, and interviews are being arranged now.

We encourage applications from candidates of all backgrounds, embracing diversity across all intersecting dimensions, including ethnicity, gender, sexual orientation, well‑being, abilities, and neurodiversity.

If you require any adjustments or accommodations for any reason, please do not hesitate to let us know.

Vacancy Ref: MR19005